A lot of people seem to believe that there’s much more to this than there really is. Google has hired a bunch of 28 year old kids in HR and PR, that never used Usenet, that never used IRC, that barely remember AIM, that had a smartphone before they had their own laptop, that don’t understand the internet or technology . And they’re the ones making these decisions. There aren’t rooms full of Google PMs and programmers…
There's a combination of a certain subset of millennials who are like this, and the leadership that doesn't care and wants everything to go their way (as it always has).
A large part is also that the mainstream internet is still so new, and people are so poorly educated that they don't understand that they're the bad guys.