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I sold Baremetrics

baremetrics.com

451–460 of 521 posts

Re: I sold Baremetrics

#451
post #228

Earlier quoted context omitted.

A counterexample I'd offer is that upon being treated charitably those employees could then be incentivised to use that windfall to pursue their own ideas, seeing the success of their founder benefactor and being empowered with a financial cushion they would not have otherwise had. They might then go on to create something of massive value which the world never would have had if they simply did not have the financial…

> Personally I'd like to see it move towards a point where taking everything just because you can isn't viewed as acceptable. It's not clear to me what you're actually suggesting. You think that when someone takes more than they need, they deserve to be shamed? How do you determine how much one can take? We all want the world to be more loving and compassionate, but rules and financial incentives drive productivity i…

> You think that when someone takes more than they need, they deserve to be shamed? How do you determine how much one can take?

Shame is a pretty good motivator for encouraging people to behave in a manner deemed appropriate by society. I don't think there's an easy or definite answer for how much is appropriate. I guess the question I'd ask in return is: in the case of the woman caught on security footage dumping a whole bucket of Halloween candy into her plastic bag. Why is it that we find it appropriate to shame her and not a founder/ceo who does effectively the same thing? Why can we not apply these same rules of decency to business?

> If the financial incentive to start a company is reduced, there will necessarily be a cost to innovation.

I don't think this is necessarily true. By spreading the fruits of successful innovation more broadly you put the people who enabled that innovation in a position to use that experience to innovate further.

I'd argue that model where innovation centers around founders aiming to hit unicorn status and then retire with 'fuck you' money limits it in the sense that those once you've earned your 'fuck you' money you aren't really incentivised to innovate any further.

> The rules and incentives for employment were very clearly outlined in the employment contract these people signed.

I'm questioning whether they were fair, not in this specific case, but I'm asking more generally is our approach to employment as a society reasonable and fair.

Re: I sold Baremetrics

#452
post #403

> We’re also a company that has purposefully operated right around breakeven for years. And here is the problem. Take VC money and now you are forced to run company at breakeven point. This company would be perfectly fine operating with half the staff and generating for the CEO half a million in profits per year - every year. He could have met his family financial goals long ago and still keep the company. This is wh…

Thankfully lifestyle-business focused "VCs" are a thing: https://tinyseed.com , https://earnestcapital.com , https://indie.vc

Sift Finance & Vista Equity Partners as well

Re: I sold Baremetrics

#453
post #421

Earlier quoted context omitted.

> You're free to have an opinion on whether his actions were right or wrong, but don't expect him to engage with your criticism when that takes a lot of time and effort (and is not part of his goal). I don't expect him to engage at all. I do think he should be able to handle dissenting opinions without merely dismissing the whole site as toxic on twitter.

> without merely dismissing the whole site as toxic on twitter. You are aware that he's not, not by a long shot, the first to have that opinion? There's _way_ more than an element of truth in it.

Maybe I just have a high bar for what qualifies as toxic, but most of the thread seemed to be a reasonable discussion of what had happened.

Obviously some people have made some incorrect assumptions at varying points, but I haven't seen anything that would remotely qualify as toxic.

Re: I sold Baremetrics

#454
post #451

Earlier quoted context omitted.

> Personally I'd like to see it move towards a point where taking everything just because you can isn't viewed as acceptable. It's not clear to me what you're actually suggesting. You think that when someone takes more than they need, they deserve to be shamed? How do you determine how much one can take? We all want the world to be more loving and compassionate, but rules and financial incentives drive productivity i…

> You think that when someone takes more than they need, they deserve to be shamed? How do you determine how much one can take? Shame is a pretty good motivator for encouraging people to behave in a manner deemed appropriate by society. I don't think there's an easy or definite answer for how much is appropriate. I guess the question I'd ask in return is: in the case of the woman caught on security footage dumping a…

> Why is it that we find it appropriate to shame her and not a founder/ceo who does effectively the same thing?

In the case of Halloween candy, the owner of the candy is offering each person up to a few pieces of candy for free. If you take more than a few pieces, you are stealing from the candy owner. Stealing is bad because we believe in the right to private property. Stealing is, in fact, illegal. Of course, our legal system isn't set up to enforce punishment for small actions, so shame is a useful alternative form of punishment.

> Why can we not apply these same rules of decency to business?

In the case of employment, each employee is offering the business owner his/her time in exchange for a salary and equity. The expectations are crystal clear to both parties. When the business owner sells the company, taking his fair share of the purchase price (as determined by his equity stake) is NOT stealing. Nor, is it breaking any norms or expectations.

> By spreading the fruits of successful innovation more broadly you put the people who enabled that innovation in a position to use that experience to innovate further

I actually agree with this specific point for an isolated case. That is, in isolation, spreading the purchase price for a huge acquisition evenly across the employee base would probably lead to greater innovation.

However, this only makes sense in isolation. If you make it common practice to share acquisition price more evenly among employees, you destroy the financial incentive that drives much of entrepreneurship.

Startups are very risky, and without a huge payout for success at the end, the expected values just don't work out anymore. Smart engineers will be much better off applying for a traditional FANG job. In fact, this is already the case! What you're proposing would just make the math even worse. Remember, for every success case like this, there are 4 or more founders who failed. There better be a sweet reward at the end of the tunnel to keep them motivated to keep trying!

Furthermore, for small acquisitions like this, even if you were to split his 3.7M payday across his 20 employees, each person gets $18.5K. Hardly an amount that would spur innovation.

Re: I sold Baremetrics

#455
Nice outcome. Congratulations!

Do anybody know how much Xenon Partners (te same buyer) paid recently for UXPin.com? I think that UXPin is 5-10x times bigger, but saw that their CEO after selling the company instantly joined Google as a senior manager.

UXPin had a few investors and 3-4 cofounders. So probably different outcome?

Re: I sold Baremetrics

#456

Earlier quoted context omitted.

Through the investors' eyes, "the proceeds from the sale wouldn't even pay for our time and legal fees in reviewing and signing the transaction documents." That's basically it.

Having been through a xenon acquisition, their strategy is entirely based upon arbitrage of vcs’ total lack of interest in non-unicorns.

any other thoughts on how it went with them? was the price fair? were they quick and faithful?

Re: I sold Baremetrics

#457
post #451

Earlier quoted context omitted.

> You think that when someone takes more than they need, they deserve to be shamed? How do you determine how much one can take? Shame is a pretty good motivator for encouraging people to behave in a manner deemed appropriate by society. I don't think there's an easy or definite answer for how much is appropriate. I guess the question I'd ask in return is: in the case of the woman caught on security footage dumping a…

> Why is it that we find it appropriate to shame her and not a founder/ceo who does effectively the same thing? In the case of Halloween candy, the owner of the candy is offering each person up to a few pieces of candy for free. If you take more than a few pieces, you are stealing from the candy owner. Stealing is bad because we believe in the right to private property. Stealing is, in fact, illegal. Of course, our l…

I'm not suggesting that acquisitions should necessarily be shared precisely evenly. I don't even think Josh necessarily earned an outsized return in this case. I do think that the current disparity in compensation that we're seeing is potentially dangerous to a healthy society. We're already seeing a move towards a rentier approach to the economy, where individuals can't afford to own property or other essentials. A major force driving this is inequality, those with the means have so much capital under their control that they can afford to outbid those that have a need for those resources.

> In the case of employment, each employee is offering the business owner his/her time in exchange for a salary and equity. The expectations are crystal clear to both parties. When the business owner sells the company, taking his fair share of the purchase price (as determined by his equity stake) is NOT stealing. Nor, is it breaking any norms or expectations.

I don't think it necessarily is crystal clear. A big part of the sales pitch to employees for many startups is that your.5% will be worth X when they reach Y valuation. This isn't too bad in itself, but when it turns out that the founders can issue new/preferred stock the incentives from an employees point of view become severely misaligned.

> Furthermore, for small acquisitions like this, even if you were to split his 3.7M payday across his 20 employees, each person gets $18.5K. Hardly an amount that would spur innovation.

I agree it that it doesn't look great for smaller acquisitions. Although there are some interesting (in my opinion) alternatives to selling to private equity. In my city for example, the founders of a print shop sold the company to the existing workers. The money was paid out over a few years from the company's revenue and they sat on the board to offer some advice on the transition. It seems like a more ethical alternative in that the workers are rewarded for their part in building the company, and the new owners are less likely to asset strip and gouge existing customers to recoup their investment. It has the added bonus of not adding to the concentration of capital in a small number of holders.

Re: I sold Baremetrics

#458
post #433

Earlier quoted context omitted.

I think it's a mistake to assume that the VC had the choice between this deal with our 800k recouped, or the same deal without it. The real choice was likely this deal where we let the 800k go, or future uncertainty. This isn't "rich people don't care about 800k". This is more like "400k write down makes sense at this time".

> The real choice was likely this deal where we let the 800k go, or future uncertainty And not just "future uncertainty", but "the future of a company that's spent 7 years trying and doesn't look any closer to launching the rocketship, who's founder is onto his second attempt to sell out, and clearly is out of enthusiasm and ideas". There was no 3x or even 2x future here for them, certainly no 100x - there was just a…

No, the 'spin' of the founder puts on this makes no sense - by your very own logic.

>>>> If there was 'no future good outcome' for the company then in what way is the founder's 'threat' to 'not sell' credible in any way? Why would he 'march on for 5 more years with little hope of exit' (by your very own projection?)

He's threatening to 'not sell' and therefore probably end up with $0?

That's an empty threat - and it's also acting agains the best interest of shareholders, which is his legal duty.

The situation is obvious:

They have an offer for $4M, it's probably their only way out, it's a nice 'few million' for the founder, the investors get their 1x participating + a tiny bit.

That's it.

It's not uncommon.

What kind of person would even think to sell a company 'on the premise that the other investors get nothing'?

He basically told the investors to bugger off and that's that.

'There is no significant goodwill' for the investors.

There is however some 'bad PR' for the founder unfortunately.

It's plain as day.

Re: I sold Baremetrics

#459
post #457

Earlier quoted context omitted.

> Why is it that we find it appropriate to shame her and not a founder/ceo who does effectively the same thing? In the case of Halloween candy, the owner of the candy is offering each person up to a few pieces of candy for free. If you take more than a few pieces, you are stealing from the candy owner. Stealing is bad because we believe in the right to private property. Stealing is, in fact, illegal. Of course, our l…

I'm not suggesting that acquisitions should necessarily be shared precisely evenly. I don't even think Josh necessarily earned an outsized return in this case. I do think that the current disparity in compensation that we're seeing is potentially dangerous to a healthy society. We're already seeing a move towards a rentier approach to the economy, where individuals can't afford to own property or other essentials. A…

We're broaching many new ideas now, many of which I agree with. I agree that employers have an obligation to communicate in crystal clear terms what equity in the company means. I also agree wealth inequality endangers the stability of our society, and some form of wealth re-distribution makes sense. I also agree that worker cooperatives can make sense in some situations, though rarely.

I don't agree that employees deserve to be rewarded for their part in building the company above and beyond their cash and equity compensation.

> Personally I'd like to see it move towards a point where taking everything just because you can isn't viewed as acceptable.

I still am unsure what you're actually proposing we do.

I initially thought you were proposing we shame Josh for taking more than he needs. I strongly disagree with this principle for aforementioned reasons. To put it another way, Josh isn't taking "everything just because he can". He's taking what he owns, rightfully deserves, and worked and risked 7 long, hard years for.

Re: I sold Baremetrics

#460
post #26

Earlier quoted context omitted.

You're making a veritable crap-ton of assumptions here. Happy to talk about specific concerns, but not if you're going in to this with guns blazing looking for a witch to burn.

Now that you mention it, you're right, maybe some of that extra $300k went to the employees? I don't know because I wasn't in the room. I'm curious how much money employees got, and why $3.7 million was enough when $2.9 wasn't.

He worked out a win-win deal that gives them publicity and him $4M. In gaming terms, I believe this play is known as a QUAD KILL.
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