Would it kill companies to be honest and upfront about these sorts of issues? I feel like "Hey, we're unable to pay our bills unless we can better monetize our product" comes across a lot more honest and trust-worthy than this "We're improving user experience! Trust us!" pride-and-accomplishment nonsense that everyone keeps regurgitating. We're not preschoolers, the Internet can spot marketing slogans a mile away.
IMHO Free software done right: http://onehouronelife.com/ (except the call to action is below the fold :-P) Warning: past the home page, there is some possibly NSFW content. The game defaults to having some cartoon nudity (although there is a non-nudity mod) when the players haven't made clothes, so you might see some pictures of that if you dig around. It's a game. He puts all the code (and assets) in the public dom…
I love this, never occurred to me that people might mod nudity out of a game instead of into it.