They do the same thing on the Play Store, for example I just searched for Firefox and the first result is a sponsored spot for Opera. Does Apple do that on the App Store? A funnier example: searching for Amazon gives Temu as the first result. Searching for Temu gives Shein as the first result. Searching for Shein gives Shein as the first result! ...but only because they outbid everyone else for the ad spot on their o…
> Does Apple do that on the App Store? Yes they do. Their search already sucks in normal circumstances—I remember searching for “Pinboard” (the bookmarking service) and had to scroll by thirteen pin ball (the game) apps before starting to see Pinboard apps—but you can type in the exact name of the app you want had have an ad for a competitor above it. Not only is it allowed, it’s encouraged.
With the ads it really feels like Apple is playing all sides, they almost always show the competitor first. When you search the competitor it's a different competitor at the top. You can keep going until you terminate at some app that presumably pays top dollar to appear as an ad for themselves right above their app in the search results. The only thing I'm surprised by is that they even allow people to put ads over their own first party apps