Live data from Hacker News

Apple shuffles AI executive ranks in bid to turn around Siri

finance.yahoo.com

441–450 of 581 posts

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#441
post #237

Earlier quoted context omitted.

Plenty of examples. The problem isn't JG. It is Tim Cook. He is exceptionally poor at judging character. And I have been saying this for 10+ years. John Browett, CEO of Dixons. Anyone from UK have said WTF at the time. Angela Ahrendts, CEO of Burberry, the two together Apple has literally stopped expanding their Retail store despite having 10x as much customers. Rolled out many "changes" to Apple store when nearly ev…

Going to hard disagree with most of this. At any giant company with tons of executives (the article talks about the "Top 100" alone), if you didn't have at least some misfires then it probably means you're being too conservative. If anything, I give Apple props for making management changes relatively quickly when things aren't working out. For example, I have the exact opposite view of the forcing out of Scott Forst…

>if you didn't have at least some misfires then it probably means you're being too conservative.

Think you've dunked too far into the McKinsey kool-aid here.

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#442
My Google Maps experience has gone downhill over the past two years. It has gotten bad enough that I started using Apple Maps. I was blown away by the difference, not just from how far they have come along since launch, but that how the navigation gives directions in a way that matters to me while I am driving.

I don't know why Siri has had a bad user experience, but if there is one company that can do a better job at AI-as-a-product than OpenAI or Google, I think it would be Apple.

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#443

Earlier quoted context omitted.

It really is the worst of both worlds. I don't like change for change's sake which we seem to agree on (though I do like the newer MacOS but we can agree to disagree there, that's strictly a matter of subjective taste) but it is INFURIATING and frankly should be embarrassing what a mess Windows is now. Change for change's sake is bad enough, they're currently doing... change for change's sake but not changing the who…

Yeah, but the fear I have is that if they put somebody like you in charge they'd prioritize visual consistency over functionality and things would just get dropped. On some level it's an embarrassment, on the other level I never run into a "can't get there from here" experience though I had an awkward experience the other day when I brought home a bargain monster TV from the reuse center and found I had to look acros…

> Yeah, but the fear I have is that if they put somebody like you in charge they'd prioritize visual consistency over functionality and things would just get dropped.

But the thing is functionality is already being impacted! I had an experience the other day where I was trying to manually configure an IP address for an ethernet interface to configure a piece of hardware, one of those situations where it lacks DHCP but I knew what the IP scheme was and so I just had to configure an address, gateway and subnet in order to be able to talk to this damned thing, which I was eventually able to do. But, crucially as I'm trying to do this, Windows pushes me towards a Modern/Metro UI version, which, fine, whatever, but when I entered my information it would then show a series of "in progress" dots across the bottom of the screen, presumably because it was attempting to verify it had internet access on this interface, which it obviously didn't and wouldn't, but it did have internet access via the WLAN card. This contradiction seemed to confuse the shit out of the Settings app, as it presented no error and eventually seemed to just... shrug and do the thing I'd asked.

Except it didn't work, and I spent an hour troubleshooting why I couldn't yet communicate to the thing, only to eventually out of exasperation go to the control panel to see if the old UI version of this (right click interface, properties, ipv4, properties) only to find out it NEVER SET THE ADDRESS I SPECIFIED AT ALL! Presumably because it couldn't verify it now had internet with those settings, or maybe because the UI was just broken, I don't know.

(Also interestingly CMD thought it had the address configured, but no subnet or gateway, and the old UI had none of it and it was still configured as DHCP)

And like, this is just bad software design, bordering on incompetent software design, for several reasons:

* We have an in-progress "I'm doing something" indicated from the OS, and I'm assuming it was in fact doing something, but it was not indicated at all what was being done, or why, or the result of what was done or what went wrong, which is simply horrendous.

* It was, I'm guessing, attempting to verify connectivity, but that was not explained to me, nor was it presented as an option as it is in the old UI (there's a checkbox that says "validate this when I'm done" and you can leave it off, which I did which then worked as I thought it would)

* Somehow, these three functions to show an interface's state (CMD, old UI, new UI) are all producing different outputs to one another about the same interface, which is just BONKERS in terms of software designed to manage a system, and implies severe fragmentation in the core of the OS.

So, just so I'm understood, I don't think Windows 11 is embarrassing because it has different UI conventions present simultaneously. I think it's embarrassing because of what that fragmentation means for lower, more important parts of the OS. It's a less important thing that points at a more important thing.

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#444
post #242
post #157

Earlier quoted context omitted.

Don't you think that maybe the issues are rooted in the Apple's attempt to do everything by itself? All things considered Apple actually delivers some great software, Apple is one of the few companies that built their own operating systems, their software UX is considered to be the gold standard. They pulled architecture transition processes that required great software engineering alongside with the hardware enginee…

They're very good at marketing, I'm beginning to believe that's all they're doing well these days.

They've been very good at marketing, but it was often backed by good products. I still remember the feeling of getting my first MacOS X machine and what a breadth of fresh air it was. No drama or window focus stealing and a stable OS with relatively modern software that even had access to a POSIX shell! Wireless networking was simple, but you could still do advanced stuff!

But in those days apple was the underdog and HAD to do good by their users or there was no reason people would switch. Now it feels like their first thought is how they can monetize every step of the way - they're turning into Disney in that sense. There's often little money in fixing bugs anymore.

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#445
post #324
post #237

Earlier quoted context omitted.

Plenty of examples. The problem isn't JG. It is Tim Cook. He is exceptionally poor at judging character. And I have been saying this for 10+ years. John Browett, CEO of Dixons. Anyone from UK have said WTF at the time. Angela Ahrendts, CEO of Burberry, the two together Apple has literally stopped expanding their Retail store despite having 10x as much customers. Rolled out many "changes" to Apple store when nearly ev…

This is a big company problem. When companies grow, they eschew the folks who helped build it from the ground up and are intimately familiar with the business, products and customers in favor of people who have "worked at big companies". But in most cases, they didn't actually build them. So all they have to offer is the "big company baggage" that they were exposed to previously. You can imagine how it usually works…

This really eloquently summarizes my experiences working at a “rocketship startup” that tried this - went from a team of 500 shipping like a team of 50 to a team of 1,000 shipping like a team of 50,000.

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#446

Apple Intelligence was a massive letdown. I'd love to read the post-mortem. They had a huge opportunity to leap ahead, but instead we got some fairly underwhelming, AI-generated images. I’m guessing the models they built—both on-device and in Apple’s cloud just aren’t very good? The integration should’ve been the easy part; they control both the OS and the apps.

Imagine what the usage data shows internally. While they can frame the statistics publicly any which way, it must be god awful low in a lot of their less prominent apps and features.

Now consider the Billions they've spent not only integrating, licensing, but also in opportunity cost towards other projects they could be working on.

I wonder if it will meaningly hurt Apple's reputation to the general public... they were doing so good with the m1 chip lines and to me it is fairly tarnished after chasing leprechauns for two years.

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#447
post #324
post #237

Earlier quoted context omitted.

Plenty of examples. The problem isn't JG. It is Tim Cook. He is exceptionally poor at judging character. And I have been saying this for 10+ years. John Browett, CEO of Dixons. Anyone from UK have said WTF at the time. Angela Ahrendts, CEO of Burberry, the two together Apple has literally stopped expanding their Retail store despite having 10x as much customers. Rolled out many "changes" to Apple store when nearly ev…

This is a big company problem. When companies grow, they eschew the folks who helped build it from the ground up and are intimately familiar with the business, products and customers in favor of people who have "worked at big companies". But in most cases, they didn't actually build them. So all they have to offer is the "big company baggage" that they were exposed to previously. You can imagine how it usually works…

> "When companies grow, they eschew the folks who helped build it from the ground up and are intimately familiar with the business, products and customers in favor of people who have 'worked at big companies'."

Microsoft's revitalization occurred only after Steve Ballmer was ousted and Satya Nadella pushed out much of the old guard who were set in their ways.

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#448
post #180

John Giannandrea (JG) was running the Google Assistant when I was there. That didn't go so well. (Pre-LLM assistants as a category have done badly - Alexa/Siri did _ok_ but presumably everyone working on them had higher hopes.) I remember being surprised when JG seemingly "failed up" to become head of Apple AI. It's been many years and it's hard to point to anything that's gone well in that category. Seems like there…

Is there an example, at a very large company, of an individual who “failed up” actually creating a hit in their next act?

So many folks will tell you “I learned so much from my previous failure and without that I never would’ve succeeded blah blah blah.” I personally believe in that sentiment a bit, but just wondering if anyone’s aware of a well-known case where that’s happened.

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#449
post #324
post #237

Earlier quoted context omitted.

Plenty of examples. The problem isn't JG. It is Tim Cook. He is exceptionally poor at judging character. And I have been saying this for 10+ years. John Browett, CEO of Dixons. Anyone from UK have said WTF at the time. Angela Ahrendts, CEO of Burberry, the two together Apple has literally stopped expanding their Retail store despite having 10x as much customers. Rolled out many "changes" to Apple store when nearly ev…

This is a big company problem. When companies grow, they eschew the folks who helped build it from the ground up and are intimately familiar with the business, products and customers in favor of people who have "worked at big companies". But in most cases, they didn't actually build them. So all they have to offer is the "big company baggage" that they were exposed to previously. You can imagine how it usually works…

>> So actually, staying at the same company for a long time probably means you're trapped by a glass ceiling and not promoted

Some anecdotal evidence I've seen of this.

I worked at a large publishing company. One of the VP's had been there some ten years. Seven of those as the second in command as the senior VP. Three different times, they hired an outside CEO, passing him over and each time the CEO left after less than two years, they didn't even consider him. He's still there and its clear they have no desire to promote him to CEO. Even knowing this, he continues to stay there which also has a down stream effect where nobody below will be promoted into his position or a parallel VP position, so by him staying? It just stagnates everything below him. Managers leave because they know there's nowhere to go but laterally or out of the company.

More recently, I worked at a huge health care company. One of the senior directors recruited me to join a new AI team he was standing up to do various projects with some emerging AI tools. I felt honored he would seek me out. Turns out, this was his gamble to get promoted into a VP position that he had coveted since being a director for the last five years. Our team kicked ass for about a year, but apparently, it wasn't enough. During our afternoon team meeting, he just announced out of the blue that Friday (it was Wednesday) would be his last day and our manager would be taking over the team after he left. He pulled me into his office a few hours later and explained what had happened. He said his boss (a VP) had told him last month that no matter what our team accomplished, he wouldn't be getting his VP spot at this company. If he really wanted to be a VP, he would have to leave the company since herself and several other VP's, didn't see him as "VP material" which is crazy if you knew what the guy did in his tenure at the company. Unironically, he joined an AI startup as one of two of their VP's. He was there for three years and they got acquired for $300M of which he got a good chunk of.

Re: Apple shuffles AI executive ranks in bid to turn around Siri

#450
post #237
post #180

John Giannandrea (JG) was running the Google Assistant when I was there. That didn't go so well. (Pre-LLM assistants as a category have done badly - Alexa/Siri did _ok_ but presumably everyone working on them had higher hopes.) I remember being surprised when JG seemingly "failed up" to become head of Apple AI. It's been many years and it's hard to point to anything that's gone well in that category. Seems like there…

Plenty of examples. The problem isn't JG. It is Tim Cook. He is exceptionally poor at judging character. And I have been saying this for 10+ years. John Browett, CEO of Dixons. Anyone from UK have said WTF at the time. Angela Ahrendts, CEO of Burberry, the two together Apple has literally stopped expanding their Retail store despite having 10x as much customers. Rolled out many "changes" to Apple store when nearly ev…

On the one hand Tim Cook has done better than I expected, but on the other hand I’ve been increasingly frustrated with the company
Post reply on HN