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Apple apologizes for iPad 'Crush' ad that 'missed the mark'

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Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#441

Post by uxp100 »

ornornor wrote: post #401
mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

What bothers me the most is the casual destruction of perfectly functional, expensive (for some) items. It’s glorifying waste, and I’m sure there are individuals or families that would kill for the chance to get a piano, a trumpet, or the insanely overpriced Macs they can’t afford, while Apple is crushing them just to sell us more ewaste (seeing how apple in particular is at the forefront of anti repair)…

Nah, you basically can’t give pianos away.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#442

Post by Unfrozen0688 »

mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

[dead]

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#443

Post by hnaccount_rng »

mjbamford wrote: post #96
noitpmeder wrote: post #8

It's a bit insane to me that Apple felt the need to "apologize"... so they made a crappy AD that didn't appeal to some audiences... is this really grounds for retractions/apologies these days?

I have been an Apple user since June 1983, and have repeatedly sung the praises of the company, its technology and its vision for decades to friends, family employers and employees. Some of my own identify is strangely drawn from being an Apple aficionado for so long. Personally, this ad was very disappointing, very crushing - to purposefully destroy instruments of creativity is rudely incongruous to my understand of…

Yeah, I had the same impression (admittedly I was already slightly biased once I saw the ad). On a very deep level it shows, that there is some serious lack in core understanding why Apple is useful in the world. How anyone at Apple can see a destructive thing in an ad and say "Yep, that's us" is just beyond me

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#444

Post by IshKebab »

rossant wrote: post #437
hartator wrote: post #268

I think the part that was really upsetting is they crushed real good objects. After all of that talks about climate friendly. They could have crushed 3D renderings and up the clip with “rendered on iPad. No harm was done on real objects.” And that would have been a good ad.

Honest question: how do we know for sure it's not CG?

I wondered that, but go and watch it. Absolutely no way anyone is modelling all that in CG. It's 100% not CG.

Also if it was CG Apple would have immediately said that.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#448

Post by rchaud »

madrox wrote: post #49
Apocryphon wrote: post #27

Aside from the destruction of low-tech artistic tools triggering non-tech people aspect, tonally the ad was also overly edgy, which is off-brand for Apple. As noted elsewhere, it felt like a video game commercial from the '90s: gratuitous in its attention-seeking. https://twitter.com/cuniiform/status/1788013085392859171 And it's actually already been done before, by Nintendo: https://twitter.com/rsnous/status/1788047…

1984 was edgy for its time. I think the difficulty is that the iPad is no longer an edgy product. The least edgy thing you could be these days is an iPad owner, and this ad wasn't the one to change that.

It was also edgy because the company CEO was a barefoot hippie who got fired from stodgy HP for, among other things, poor hygiene.

Apple today is the one size fits all megacorp the 1984 ad railed against.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#449

Post by bingbingbing777 »

todd8 wrote: post #432

[flagged]

> The reaction to this ad reflects a pernicious societal descent into relying on emotion

Spoiler alert: humans have emotions. Apple will gladly spit in your face about emissions all while giving you less product (taking chargers out of iPhones) so they can save the environment (more like, their profits). Not everyone wants to see the message of hundreds of years of art history being destroyed all so you can purchase new product to make some soulless AI generated garbage.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#450

Post by pard68 »

hartator wrote: post #268

I think the part that was really upsetting is they crushed real good objects. After all of that talks about climate friendly. They could have crushed 3D renderings and up the clip with “rendered on iPad. No harm was done on real objects.” And that would have been a good ad.

You do know what it takes to make lithium ion batteries right?
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