Earlier quoted context omitted.
No one can build a search engine as good as Google without the data flowing through it every day. That have so many click logs to train their models and see what works, there is just no way to compete. If all Google engineers left at the same time, Google would still probably end up dominant by hiring new folks to get things back up and running. No amount of human labor will be able to close that data gap.
That seems extremely short-sighted. There’s nothing stopping people from coming up with a better way to find what you’re looking for than Google’s search engine.
Railroads begat AT&T begat IBM begat Microsoft begat Google begat Facebook begat Amazon.
What some of us who've seen this rodeo a few times are beginning, slowly and dimly, to realise is that what we'd prefer is a healthy competitive marketplace within, sa, telecoms, chips, operating systems, publishing, search, retail, and the like. Simply crowning an endless succession of new storks as king of the frogs is losing its lustre.