Earlier quoted context omitted.
It is very not legal, but I think the parent was saying these regulations are more onerous to small dev shops rather than Google and the fine for this will be minuscule. Hopefully companies will find paths to revenue that do not require selling out there users to this level, maybe by just having ad auctions without any identifying information at all.
This has always been absurd. Large companies have way more code and features in general which need to be checked for compliance, whereas small shops with small sets of data and features will have a far easier time complying with GDPR.
I paid $2K for my first GDPR consulting session for a $7K MRR app and was quoted ~$25K for consulting while I would personally implement what needed to be done. $25K is nothing for a large company, but it's prohibitively expensive for a lot of small companies. This cost also doesn't include the (probably hundreds of) man hours required to implement and certify GDPR compliance, which are also disproportionately valued when it's being done by 1 person in a 5K person company.
Hopefully these costs will fall as more people become lawfully knowledgable about what GDPR entails and the market of people available to help grows. Unfortunately there's no "feel free to wait if you can't afford it yet" clause in GDPR.