Earlier quoted context omitted.
What the OP was talking about is the negative connotation that goes with the word; it's certainly a poor choice from a marketing point of view. You may say it's "silly to obsess", but it's like naming a product "Auschwitz" and saying "it's just a city name" -- it ignores the power of what Geffrey N. Leech called "associative meaning" in his taxonomy of "Seven Types of Meaning" (Semantics, 2nd. ed. 1989): speaking tha…
Well, I don't know anything about marketing and you might have a point, but the severity of impact of these two words is clearly very different, so it doesn't look like a good comparison to me. It would raise quite a few eyebrows and more if, for example, someone released a Linux distro named "Auschwitz OS", meanwhile, even in the software world, there are multiple products that incorporate the word prism in various…
I am not sure you can make an argument of "other people are doing it too". Lots of people do things that it is not in their interest (ex: smoking, to pick the easy one).
As others mentioned, I did not have the negative connotation related to the word prism either, but not sure how could one check that anyhow. It is not like I was not surprised these years about what some other people think, so who knows... Maybe someone with experience in marketing could explain how it is done.