Earlier quoted context omitted.
I've felt similarly recently, and I think those days are fleeting if not gone. Ford recently talked about replatforming their entire range, which would include basic trucks at more reasonable prices, but there's not really a market for work trucks in the way there used to be, and they're gone in favor of the luxury ones with small beds. It is annoying. There is an interesting startup that I can't remember the name of…
> there's not really a market for work trucks in the way there used to be I find this to be a strange assertion. I’ve only asked a small number of contractors, but every one I’ve asked wished they could buy a smaller, lower, practical work truck with decent capacity.
And if you ask Reddit, everyone says they want to buy a brown NA station wagon with a manual... yet nobody actually buys those cars when dealers stock them. This is what economists call "stated" vs. "revealed" preference.
Nissan discontinued the last small long bed, small-cab compact pickup last year. Now you can only get it as a two row. They had a monopoly on this supposedly lucrative market segment that contractors claim to want... yet it was discontinued because nobody was actually purchasing that configuration.
Even for full-size pickups, GM revealed less than 10% of the product mix is single-row long bed.
It's not some conspiracy. People. Aren't. Buying. Them.