Earlier quoted context omitted.
But even paid business models get polluted with the usage driven metrics over time. Netflix is paid but now has advertisements. They have stated that their main competitor is sleep, which is obviously detrimental to the user. How do we prevent this from happening for such a paid social media?
Netflix introduced an additional billing model to cater to those folks who would prefer ads to a subscription fee, but has not removed the no-ads model for a higher fee. I'm happy to pay for my ad-free Netflix, and I respect that others might want to choose differently. This is not a dark pattern, it's a light/good/gold (?) pattern.
Ironically the Black Mirror episode from Netflix called Common People is the best dystopic extrapolation of this kind of behavior that I have seen.