Employee stock options are not a new idea, obviously. If the story is "every company should offer stock options to its employees", then sure, that's often a good business plan. The reason not every company does it to all its employees is probably that for those employees, it wouldn't affect incentives much and it would make payment subject to the vagaries of the stock market. Your barista at Starbucks is not going to…
Then maybe "taking over the market" is a bad metric, and we should be optimizing for making a company that makes the workers' lives better. The US cultural bias is showing here, as it's assumed that profit is above all else, and a company that forgoes profit to make workers happier must thus be less good. The vast majority of people in companies are workers. Let's stop optimizing for owner wealth and start optimizing…
I asked my Greek teacher what they biggest change she experienced moving to the US was, and she said that in Greece, her community prioritized happiness above all else, but everyone she met in the US prioritized making money.
I also asked her what the financial crisis was like in Greece, and she said that you couldn’t find an empty seat at a taverna in her village on the weekends. They barely had any money, and few around her were employed, but they had certain priorities.
Meanwhile in the US, I had a teacher condescendingly tell me that the Greeks were lazy (ignorant of the history that led to 2008). It can be hard to see through certain cultural biases. Particularly when the primary goals are so different.