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Apple apologizes for iPad 'Crush' ad that 'missed the mark'

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Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#431

Post by wiseowise »

foobar_______ wrote: post #363
mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

You help me feel sane. People, it is a commercial. Nothing more. Don't get your panties in a bundle. If you don't like it, change the channel, don't buy their product, go outside on a hike. The things people get upset about today is fascinating. GO OUTSIDE

People exercise their God given right, why do you care so much about it?

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#433

Post by cm2012 »

mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

A lot of people don't like the idea of destroying physical things, it makes them feel ick.

Same reason people tend to hoard too much shit.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#434

Post by wiseowise »

llm_trw wrote: post #421
lionkor wrote: post #233

I like it. You throw away all your hard-earned, expensive instruments, tools, and crush them to be sure. You then go buy an iPad, and the circle is complete: You're now a next-generation Apple consumer! Just turn on YouTube kids and watch slime videos for the rest of your life. Reject culture, consume the slop.

>Reject culture, consume the slop. Culture from the last 20 years has been the slop and the people complaining loudest here have been making the sloppiest slop of all.

> Culture from the last 20 years has been the slop and the people complaining loudest here have been making the sloppiest slop of all.

10 years, I would say. It went downhill somewhere around 2015-2016, imo.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#435

Post by jacobsimon »

brundolf wrote: post #128
edkennedy wrote: post #28

Missing from this extremely short and underreported article is how badly this played out in Japanese market. The culture they have states that musical instruments, creative tools have some energy and imbued sense of spirit to them. So destroying these elements of culture is really really blunt and gauche to them. The majority of the push back came from Japanese people, and then artists empathizing with their sentimen…

I'm not Japanese and it was upsetting to me Not because eg one piano got destroyed; surely that happens all the time, even on camera for eg movies and such. But there was something about watching beautiful objects be destroyed, in slow motion, gratuitously, and with an upbeat/sunny tone, that just aesthetically made me squirm in my seat

I haven’t seen anyone mention this yet, but I think the concept here was inspired by all the viral hydraulic press videos on Instagram and TikTok. Here’s a similar video showing random objects and consumer products being crushed in slow motion with similar upbeat music: https://m.youtube.com/watch?v=q9BtYEnrkg4

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#436

Post by mc32 »

mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

I think the problem is that people are too ‘connected’ emotionally with products or companies (that speaks to their effective advertising) so when a company’s pubic personae diverge from their own view, they become like the abusive partner in a relationship that doesn’t allow any daylight between themselves and this other entity. They feel betrayal.

I think they invest too much emotion into inanimate things.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#437

Post by rossant »

hartator wrote: post #268

I think the part that was really upsetting is they crushed real good objects. After all of that talks about climate friendly. They could have crushed 3D renderings and up the clip with “rendered on iPad. No harm was done on real objects.” And that would have been a good ad.

Honest question: how do we know for sure it's not CG?

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#438

Post by boesboes »

mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

tbf, I've always found apple commercials cringy af. And I can understand a bit of a visceral reaction to the message, but I don't see such over-the-topness with other crap such as AI content spam, music etc.

But the response seems outsized. it just seems like bullshit. I think most of these reactions are not genuine, just all aboard the rage-train!

Or maybe they are all just jealous because they can't afford apple products ;-)

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#439

Post by latexr »

buro9 wrote: post #359
mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

> How do those of you who feel so strongly about this ad get through daily life? Whilst I didn't feel a great deal watching the video, this statement is very presumptive. Reversed: How does one get through daily life _not_ feeling so strongly about things? Should perhaps we, those who didn't feel a great deal here, not reflect on whether we might be feeling as much of life as we could, empathise more deeply, care abo…

> Reversed: How does one get through daily life _not_ feeling so strongly about things?

You didn’t reverse the question. No one is advocating not having strong feelings about anything. The correct reverse would be “how do those of you who don’t feel strongly about this ad get through daily life?”.

The answer to that is “by not entering a state of frenzied stress about every inconsequential thing and being mindful of the battles worth fighting”. There is a finite amount of things you can feel strongly for in your life, and I do think this ad is incredibly minor.

No one is going to remember or talk about this in a week, regardless of if Apple had apologised or not. If only we could’ve had all this outrage and media attention about something which truly matters and is urgent to all humans (like, say, climate change) that would’ve been swell. Now that would’ve been empathetic, shown a care about broader things, and be considerate of life.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#440

Post by mindwok »

__rito__ wrote: post #406
mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

Nah, it's not exactly like that. I get through regular life okay, but this a $1T company with hundreds of billions in cash, profit driven, using child labor in China indirectly, and engaging in walled-garden policies makes it worse. They make all these gadgets that replaces incomes from many manufactures and puts it on a single hand. That's bad enough. Now, they destroy all these beautiful things- a piano, a guitar,…

Thanks, this for me is the best articulation for why someone might feel so strongly.
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