When was the last time, Facebook launched a successful standalone product? - WhatsApp - acqusition - Instagram - acquistion - Messenger - acquisition - Oculus - acquisition Facebook has DNA to optimize feeds. It, simply, lack the DNA to build good products from scratch. My gut feeling no one will care about Threads, 6 months from now. EDIT: - Facebook was all-in on cryptocurrencies. The project is fully gone. - Faceb…
I will do the counter-argument: this app is from Instagram, so it might have an higher success rate. To have worked in big corporate, new products are often entirely managed by a division, and only a reporting is done to the central entity.
Consider
1. Boomerang - https://www.niemanlab.org/reading/instagram-launches-a-standalone-app-boomerang-that-turns-photos-into-a-1-second-video-loop/
2. Shopping app that was never launched? - https://www.theverge.com/2018/9/4/17819766/instagram-shopping-app-e-commerce
3. Layout - photo collage app https://www.stuff.tv/news/instagram-launches-layout-standalone-app-your-photo-collages/