On the one hand: If your culture needs a preservation movement, it's not a culture, but a relic. Culture is defined by people, not some sacred thing that needs to be preserved. How much of the Italian cuisine they're trying to protect would exist if they had the same attitude in the 1500s, when the tomato was introduced to Italy? On the other hand: I think countries should resist global cultural homogenisation. No of…
Italian is a descendant of the Latin language, which itself borrowed extensively from Greek. What is so special about today's Italian language that it should by all means be preserved in it's current form without continuing to borrow from foreign languages?
European languages borrow from English because the US offers so much that we voluntarily adopt in Europe. If most good movies, music, streaming services, computer hardware, computer software, Internet, electric cars, smartphones, AI, business ideas etc. were Italian, the English language would adopt more Italian words.