Earlier quoted context omitted.
>there is an overreaction to new Twitter management Oh i think its a perfectly legitimate and reasonable reaction to new Twitter management. a guy worth about 200bn USD spent his first day at the office dragging a piece of plumbing around cheerleading his impending job cuts and upcoming $8 surcharge for a feature that only really benefits and legitimizes the platform. he then axes most of the company, especially the…
> hes lucky corporate brands and advertisers havent figured out they could start their own Mastodon instance for almost nothing, plug it until it becomes more popular than Twitter, and maintain all their existing brand safety controls in the process. This is a very funny way of thinking which gets reality backwards. Corporate brands go where user eyeballs are. In the past the eyeballs read newspapers, and advertisers…
But the past decades of outsource-and-automate, attaching the brand to new tech companies as they appear, has largely passed; if all the existing spaces have become unproductive sources of eyeballs, you have to change course and come up with a way to make "mcdonalds.social" an attractive hangout instead. The only reason centralized social media got as far as it did before was because the capital markets footed that bill.