Earlier quoted context omitted.
Nope, even with items like fridges it's intentional. Most people have not bought a fridge in the last month. Most people will not buy one in the next month. Taking your estimated 99%, that leaves 1% who just bought a fridge but it doesn't work, or didn't fit their room, or for whatever other reason they've sent it for a refund... and are about to want a fridge again! 1% might sound low, but if you look at the group o…
But if I've bought a fridge from Amazon , and it doesn't work, surely the first thing I'm going to do is try to return it to Amazon ? Most people, after all, don't really have the spare money to buy two fridges at once, so they're going to want their money back from the first one before they buy the second. Once they've started the return process, then Amazon can start recommending new fridges to them. Again: this is…
I'm not sure as to their reasoning. But maybe this decision is in fact based on their data? They're a pretty data driven company