Coinbase is a medium-sized privately-held company. Reading through those comments, they had some minor issue with a few employees and a relocation plan. This may or may not have involved discriminatory and/or racist behavior.
How is that a story in the New York Times? Or rather: Why is that a story in the New York Times?
It's obviously not because a particularly terrible thing has allegedly been done to those 15 people. This kind of labor case is literally business as usual for courts.
The NYT pursuing an agenda that has probably more to do with the company's stance on politics, and perhaps also an agenda wrt. crypto-currencies.