Earlier quoted context omitted.
All in the name of UI cleanliness and simplicity . Like how there's no way to manually trigger the firmware update for the AirPods. You just have to keep them plugged in next to your iPhone and ... wait ... until some magic pixie in Apple's cloud decides it's time to push the update to you. Steve Jobs used to say it over and over again when criticized by angry developers[1] that their main focus will always be users…
I watched the whole video of Jobs, and I enjoyed it and took something away from it. I also don't think that it applies to this conversation. From Jobs's perspective here, App Store developers are also customers. So while he is talking about starting at the customers' perspective, rather than the engineers, I believe he's only talking about Apple engineers. 3rd party software devs that are building the Apple ecosyste…
AppStore was about enforcing expanded Human Interface Guidelines to ensure overall product quality while getting some money to the indie devs that had historically starved due to market fragmentation. The combination of overall user experience, apps and Tim Apple’s buying up all the manufacturing capacity in ChYna (to lockout competitors —a lesson they learned from the PC knock-off days) assured ..$2T!