Earlier quoted context omitted.
I think it's mostly due to the phrase "toxic masculinity"; it's far too easy to misunderstand it as "masculinity is toxic" - and it doesn't help when someone asks for examples; stuff like stoicism and strength can come up. These aren't toxic. I've also spoken to people who actually believe independence (and wanting to be independent) is toxic. As this is mostly a branding problem, I want to say I recently came across…
It isn't really a branding problem. "Toxic masculinity" consists of an adjective and a noun - the former modifying the latter and therefore describing a trait which applies to a subset of the latter. It's common English. A "red apple" isn't easy to misunderstand as "all apples are red." A "hot plate" doesn't imply all plates are always hot. People who misunderstand this phrase refuse to do so even when the proper def…
Does this sound familiar to you?