Insane state of today's advertising part 3 • Hacker News Board

Re: Insane state of today's advertising part 3

#431

Post by marssaxman » Sat, Sep 02, 2017, 9:22 PM UTC

recursive wrote: post #182

oasfboasbfos wrote: post #148

Earlier quoted context omitted.

The only good ad is a dead one. With very few exceptions, especially in the consumer space, you won't need advertising if you actually need something. You'll search it out or your friends will tell you what to buy. Advertising serves as a way for the capitalist class to exert veto power over other aspects of society by yanking funding at opportune moments (see the current Google snafu or Bill O'Reilly's departure fro…

Everyone thinks advertising doesn't work on them. And everyone is wrong.

Of course advertising works - that's why I resent it so much and go to great lengths to protect myself from it.

Re: Insane state of today's advertising part 3

#432

Post by jiggunjer » Sun, Sep 03, 2017, 5:19 AM UTC

thecrazyone wrote: post #334

jiggunjer wrote: post #304

Earlier quoted context omitted.

So the only important thing is commerce? Let's deregulate everything then: drugs, sex, human trafficking, banks (shivers).

Let's indeed deregulate everything. Picking from the items you've mentioned: drugs: if someone is putting substances in their own body, they don't need your permission and you don't have a say on what they can do with their body, they own it, its their property next, sex (say even prostitution): Two consenting adults having sex. What's your problem? Same as above, you should've no interest in what others are doing wi…

Mentioning a single pro for each subject is naive. The arguments for and against each of those are less shallow than you make it appear. You completely ignore systematic detrimental effects on society.

Re: Insane state of today's advertising part 3

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Post by edpichler » Sun, Sep 03, 2017, 4:26 PM UTC

pbhjpbhj wrote: post #364

edpichler wrote: post #347

Earlier quoted context omitted.

I have a different opinion. Yesterday I was cycling and passed by a very good restaurant close to my house, the local was empty, and I was wondering why it's empty if they are very good, they have very good food and relative cheaper prices. I just realised they don't do ads! They are very bad in marketing despite the fact of being an exceptional restaurant, nobody remember them, they waits they customers remember the…

There seems a good possibility that other less 'good' companies are stealing the clientele away with advertising. That, without the lies and coercion from other companies this place would be doing well, based on its relevant outputs rather than on its [lack of] glossy advertising.

Yes, I am sure lower quality restaurants are stealing the clientele because they do ads and are remembered.

Re: Insane state of today's advertising part 3

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Post by photojosh » Mon, Sep 04, 2017, 12:50 AM UTC

LeifCarrotson wrote: post #361

petra wrote: post #319

Earlier quoted context omitted.

Electronic engineers face a similar problem, everyday:finding the optimal components to build stuff with. And at least in the case of standard components, they do that via parametric search tools(poring over many details), combined with vendors exposing a lot of details about products. And it works very well. I wish we had that in more fields. Would provide huge value, but it's a hard problem. But i suppose if with t…

Parametric search tools are great for Digikey, but they're very hard to implement elsewhere. They're much less useful when you only have a small number of options. They're bad at quantifying qualitative properties like fit and finish or ease-of-use. And you can only compare closely related parts, because until you drill down to the level of, say, a parametric search for exclusively PMIC-Voltage Regulators-DC-DC-Switc…

> But I'm still a sucker for buying Linear Tech or TI components before, say, Maxim or Toshiba.

Hah, reducing your BOM cost isn't a major factor in your decision making? ;)

Re: Insane state of today's advertising part 3

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Post by grkvlt » Tue, Sep 05, 2017, 2:18 PM UTC

dkersten wrote: post #395

grkvlt wrote: post #386

Earlier quoted context omitted.

OK, I understand your point, if it's restricted to web adverts. But even then, I don't think the mere presence of an advert would ever be enough to stop me buying a product I otherwise wanted. I guess it's all just part of your own personal code of conduct/behaviour, everyone is different...

Absolutely. I'm not suggesting anybody else follow this, I was merely adding my own little anecdote. Its just a signal though and probably a weaker one than I like to think, but in general, the spammy scummy misleading or annoying adverts are the ones that stick in my mind and then I make a mental note not to buy those things. Most of my online shopping is "I want X, so I'll check the usual online stores that sell X"…

> no outside-of-store advertising plays a part here and in-store advertisement I typically ignore

Having read about the psychology of these things, I suspect you are more influenced than you would like. Even simple stuff like putting a more expensive product at the right height, and arranged in pleasing rows of identical objects, while the cheaper products are lower or higher (so difficult to get to) and in smaller quantities (so less of the pleasing identical objects effect) etc.

There are books on supermarket psychology, and I recall a good BBC documentary also, but can't think of any names right now, sorry.