I'm skeptical that developers talking to each other about how bad web bloat is will change anything. They will still face the same incentives in terms of ad revenue, costs of optimization, etc. Here's a random idea that might have more potential: create an adblocker browser plugin that also colors URLs based on how slow they are expected to load, e.g., smoothly from blue to red. The scores could be centrally calculat…
I think a more radical departure is needed. It's about time to acknowledge that the web is increasingly being used to access full-blown applications more often than "webpages." Web browsers have more or less become mini operating systems, running elaborate virtual machines. There's way too much complexity for everyone involved — from web devs and browser devs to the users and the people who maintain the standards, th…
Congratulations, you've invented ActiveX.