Earlier quoted context omitted.
The increased switching cost isn't by force, though. Customers are less likely to switch because of convenience -- you're paying for the conveniene which, I think, means that Amazon is providing a service that consumers want.
Naturally. I'm just saying a few months down the road, you forget to care exactly how much that convenience is costing you.
Amazon Dash Button
421–430 of 703 posts
Re: Amazon Dash Button
#422this actually reminds me a bit of the amazon echo in that it is completely and totally household dependent. i have an echo and think it's completely amazing. my friend, basically has siri in his pocket and doesn't understand my crazy-love. the difference is that he's a single guy with his own apartment who always has his phone or computer within reach. i'm not. my house is a family of four (me, the beautiful wife, a…
The shopping list is one win. It's also convenient just to ask the weather as I'm about to head out the door, for example.
Re: Amazon Dash Button
#423Not much of an opinion on this, but a step beyond this seems like it could be interesting. 1) You register all the products you reorder with any frequency (detergents, napkins, whatever) 2) Each package comes with a remotely readable electronic tag 3) A device periodically scans for inventory (I'm assuming very little intelligence in the tags, so an evented system is out) 4) When the number of packages per type reach…
Bummed I couldn't find it, though.
Re: Amazon Dash Button
#424Not sure why there's so much doubt about itss use. This is amazing for things like detergent. When I run out of detergent, I don't want to add it to shopping list. I don't want to remember when to buy. I just want it outside my door before I run out! This applies to any item that I don't feel like buying but have to buy regularly.
This would be perfect for my pets items. I always buy the same products for them, and the pet store is always a detour from my typical shopping routine. I would even like to have a macro button, that combined hard food, soft food, and litter all in one order!
Re: Amazon Dash Button
#425Earlier quoted context omitted.
This button isn't about saving time, it's about preventing the instances of not having something when you need it. The moment when you realize you need more of something is typically when you're using it. If you can literally just hit a button to order more, that's a significant change from having to do something else to order more.
> This button isn't about saving time ... it's about creating a barrier to exit so that your customers won't comparison shop for different brands of detergent.
Re: Amazon Dash Button
#426This makes me envious of you Americans. Here in Norway online shopping involves finding an online store that sells what you need (there's no site that sells everything, like Amazon, here), going through a cumbersome sign-up/payment process, paying a lot of money for the shipping costs, waiting several days and having to go to the post office unless the package is really small (or if you're willing to pay even more fo…
I think it's ridiculous just because it clearly involved a lot of effort to solve a problem that doesn't really need solving. The choice isn't between a button and the massive hassle you describe. The choice is between a button and ordering the product on your smartphone in ten seconds, or picking up the product at the grocery store the next time you're there. How often do you need laundry detergent? Every two weeks?…
Eh about once every 2 months.
It's taken me 2 weeks so far to remember to get it. I go to the store almost daily. :(
Re: Amazon Dash Button
#427It's a intermediate step towards absolute frictionless purchasing. We went from physical in-store cash payments to online 1-click delivery. The purchasing experience has continuously been quickened, to close the gap between the intent and the action. Nowadays, running out of coffee capsules (for example) still requires some interaction, via your phone or your laptop. There's at least a dozen of seconds between the in…
I don't currently feel any "friction" to purchasing laundry detergent.
Re: Amazon Dash Button
#428It's a intermediate step towards absolute frictionless purchasing. We went from physical in-store cash payments to online 1-click delivery. The purchasing experience has continuously been quickened, to close the gap between the intent and the action. Nowadays, running out of coffee capsules (for example) still requires some interaction, via your phone or your laptop. There's at least a dozen of seconds between the in…
I don't currently feel any "friction" to purchasing laundry detergent.
Re: Amazon Dash Button
#429This makes me envious of you Americans. Here in Norway online shopping involves finding an online store that sells what you need (there's no site that sells everything, like Amazon, here), going through a cumbersome sign-up/payment process, paying a lot of money for the shipping costs, waiting several days and having to go to the post office unless the package is really small (or if you're willing to pay even more fo…
I think it's ridiculous just because it clearly involved a lot of effort to solve a problem that doesn't really need solving. The choice isn't between a button and the massive hassle you describe. The choice is between a button and ordering the product on your smartphone in ten seconds, or picking up the product at the grocery store the next time you're there. How often do you need laundry detergent? Every two weeks?…
I don't know how anyone actually remembers to do this. I know I don't. What inevitably ends up happening is that, despite making a bunch of trips to the store, at some point I'll discover that I'm out of dog food and make a purpose-specific trip to pick some up so my dog can eat. Later that day I'll remember, when I go to do laundry, that I'm also out of detergent. Then it will be dishwasher tablets.