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The Walt Disney Company and OpenAI Partner on Sora

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Re: The Walt Disney Company and OpenAI Partner on Sora

#421

Post by paradox460 »

CamperBob2 wrote: post #405
Hamuko wrote: post #42

Earlier quoted context omitted.

> Now the internet will be flooded by Disney character's videos How is Disney okay with this anyway? They've sent their lawyers after daycare centers who dared to paint a picture of a Disney character on their walls. Why are they suddenly going to ignore me prompting a video of Winnie the Pooh hitting the bong?

They say that if you were to parachute Sam onto North Sentinel Island and come back in five years to check on him, he'd be their king.

After having stolen all their eyeballs?

Re: The Walt Disney Company and OpenAI Partner on Sora

#423

Post by otterley »

bloppe wrote: post #303
otterley wrote: post #239

Earlier quoted context omitted.

I don’t see the similarity here. When music piracy was facilitated by corporate entities like Napster, the rights holders sued them out of existence, after which piracy evolved into a highly distributed problem that was too costly to prosecute (you can’t sue everyone using BitTorrent one by one). Yes, eventually the music rights holders did facilitate commercial distribution, starting with the iTunes Store, and it wa…

Buying GPUs and RAM is a bit of a barrier right now, but renting a cloud instance at Modal and running a model off hugging face is relatively affordable

What open-weight model comes close to the quality of Sora 2 and can run on hardware mere mortals can afford?

Re: The Walt Disney Company and OpenAI Partner on Sora

#424

Post by aerostable_slug »

johnnyanmac wrote: post #373
Hamuko wrote: post #65

Earlier quoted context omitted.

I have a feeling that the long-term economics of this don't really work. OpenAI is burning money and Altman has already gone out in public saying how Sora-generated content is being made in large volumes for little audience. > People are generating much more than we expected per user, and a lot of videos are being generated for very small audiences. If OpenAI is going to pay Disney money for Winnie the Pooh smoking c…

>People are generating much more than we expected per user, and a lot of videos are being generated for very small audiences. That was the issue even the biggest Ai fans pointed out from day one. People aren't gonna post their videos on Sora. They are gonna make it on Sora and post on TikTok. A watermark won't change that reality (and I don't think ClosedAI is worried about brand recognition and taking a hit for that…

It's not just that: generative AI tools make it so easy to make content that you run into discoverability problems. The pool of available content becomes huge but without a way to market or otherwise differentiate yourself, no one will likely stumble across it.

We already see this dynamic with the "vanity press" pay-to-play record labels / distributors like DistroKid: the vast majority of their catalog has never been played or was only played to test the initial upload. Huge numbers of tracks have a tiny number of views, with many literally never played. "Democratizing" content creation predictably does this, and it's frankly bizarre it wasn't anticipated.

Re: The Walt Disney Company and OpenAI Partner on Sora

#425

Post by richard___ »

npollock wrote: post #396
postalcoder wrote: post #12

buried the lede: > As part of the agreement, Disney will make a $1 billion equity investment in OpenAI, and receive warrants to purchase additional equity. I say this with no snark or disdain: Sam has mastered the art of the flywheel. Re licensed ai videos, if anyone wants to see the perspective the C-suites are being sold on, check out this episode of Belloni's The Town, in which they discuss the vision for AI + IP…

Disney said "Our IP is $1B for a 3yr license, or we sue" Altman said "We can pay with equity, but let's frame it as an investment" No cash exchanged

Disney is actually paying $1B so it makes no sense. OpenAI gets the IP plus $1B.

Re: The Walt Disney Company and OpenAI Partner on Sora

#426

Post by aerostable_slug »

DrewADesign wrote: post #409
luckydata wrote: post #399

Earlier quoted context omitted.

IMHO the smart people saw the "Ghibli scandal" and thought "omg this is the feature of IP". You don't like the last Star Wars trilogy? Pay us a few hundred dollars and you can rewrite your own story, thank you very much this is where you put the credit card number. It was INEVITABLE.

I’m pretty sure people don’t want that for the same reason people buy books instead of writing things they want to read. It’s not just to save the effort— stories are good because they surprise, challenge, and inspire us. I think the idea of the “everyone can make the exact movies they want to see” thing conceptually makes sense at first blush, but I just don’t think people want something that matches their assumptio…

If it's smart it won't be what you planned, but it'll almost always be what you like. If you thought the Vader scene at the end of Rogue One was stupid fanservice, it leans one way; if you went "FINALLY! YES!" it leans another. Lather rinse repeat across many potential inputs.

With the right sensors, your sentiment will be apparent to the system and it will be able to tune on the fly.

Re: The Walt Disney Company and OpenAI Partner on Sora

#427

Post by twostorytower »

venusenvy47 wrote: post #417
eykanal wrote: post #58

I read this as "Disney approached OpenAI and threatened to sue them into oblivion --> OpenAI negotiated that Disney will use OpenAI internally for free, and will buy $1B of equity to have an ownership stake in the company". Disney comes out pretty good from this one; they're going to have a ton of people using the service to create all sorts of stuff that will—on the whole—increase brand awareness and engagement with…

I don't really understand why Disney is paying $1B for this. Shouldn't OpenAI be paying Disney to avoid getting sued?

Disney will either get a multiple on their return on investment, or OpenAI will die anyways and their IP issue with it.

Re: The Walt Disney Company and OpenAI Partner on Sora

#428

Post by DrewADesign »

aerostable_slug wrote: post #426
DrewADesign wrote: post #409

Earlier quoted context omitted.

I’m pretty sure people don’t want that for the same reason people buy books instead of writing things they want to read. It’s not just to save the effort— stories are good because they surprise, challenge, and inspire us. I think the idea of the “everyone can make the exact movies they want to see” thing conceptually makes sense at first blush, but I just don’t think people want something that matches their assumptio…

If it's smart it won't be what you planned, but it'll almost always be what you like. If you thought the Vader scene at the end of Rogue One was stupid fanservice, it leans one way; if you went "FINALLY! YES!" it leans another. Lather rinse repeat across many potential inputs. With the right sensors, your sentiment will be apparent to the system and it will be able to tune on the fly.

I think curated interactive environments like games are a much more realistic application of those distant technologies than automatically modified Hollywood movies on the fly.

And personally, I have absolutely no desire to modify movies that bothered me, story-wise, artistically, or editorially, with my own ideas. Likewise, I also don’t want to modify classic paintings to make the people fit my preferences for attractiveness. And I sure don’t want it done automatically.

Art is interesting because it comes from other people’s brains.

Re: The Walt Disney Company and OpenAI Partner on Sora

#430

Post by javawizard »

richard___ wrote: post #425
npollock wrote: post #396

Earlier quoted context omitted.

Disney said "Our IP is $1B for a 3yr license, or we sue" Altman said "We can pay with equity, but let's frame it as an investment" No cash exchanged

Disney is actually paying $1B so it makes no sense. OpenAI gets the IP plus $1B.

I'm actually curious, how do we know for a fact that this is the case?
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