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Report: Tim Cook could step down as Apple CEO 'as soon as next year'

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Re: Report: Tim Cook could step down as Apple CEO 'as soon as next year'

#421

Post by aprilthird2021 »

gnarlouse wrote: post #403
aprilthird2021 wrote: post #401

Earlier quoted context omitted.

If your product needs people to stop wearing makeup and agreeing that it's chauvinistic, it's dead in the water. Just admit there is nowhere near the needed public excitement or uptake about any AR/VR headset, esp. the Apple Vision Pro which has pretty much nothing to do on it but watch movies and TV and use the laptop / desktop you already own

Roughly $20-30B in investment by Apple to build the Apple Vision Pro over roughly the course of half a decade is disagreeing with you. That's an insane investment into a product category with "no public excitement or uptake about any AR/VR headset." I didn't bring up makeup, btw. I just thought it was an absurd argument. It has nothing to do with whether the product succeeds or fails in the long run, which is precise…

Billions and billions have been invested in failures. What kind of argument is this? Is Horizon Worlds by Meta a resounding success? It cost billions to make as well.

You can do anything you want. The average consumer is not going to flock in droves to the AVP which cannot do anything special its cheaper competition cannot do, and which cannot replace TVs (because those can be used by more than one person at a time as I said already and you didn't reply to).

Metas Display Ray Bans and Quest. Maybe even Steam Frame, those all have an audience: regular people or gamers. Who is the audience for AVP? Pretty much only tech spec nerds on these forums like you and I. That's a dead product, imo

Re: Report: Tim Cook could step down as Apple CEO 'as soon as next year'

#423

Post by rrrrrrrrrrrryan »

stego-tech wrote: post #184

He did good, but he’s never really had a clear vision for the ecosystem. Lots of little projects that claim to change the world, but never see momentum behind them to execute properly (Vision Pro, their Gaming push, Fitness+, expanding the iPhone lineup, etc), and has failed similarly on business execution (failing to buy or pay Masimo, half-hearted pivots to smart speakers and AI to appease shareholders). Liquid Gla…

It's telling that you completely forgot HomePod.

Arguably their most AI-centric product line to date, and also their largest flop in recent history.

Re: Report: Tim Cook could step down as Apple CEO 'as soon as next year'

#424

Post by creer »

stinkbeetle wrote: post #410
creer wrote: post #388

Earlier quoted context omitted.

"Put them on the path" is nothing compared to the plan and decision to switch CPUs. Any CPU family switch is a giant bet with massive implementations issues. Exactly like the other CPU family switches were massive bets (although they did prepare the following ones - for sure). PA Semi was only a tiny step in that direction. Credit to Cook then.

This is moving the goalposts to somewhere... which also appears to be not Cook. Apple came out with Apple silicon and switched to Apple CPU cores under Jobs. Jobs oversaw Apple silicon, Jobs switched to using Apple CPU cores.

Laptop and desktops switch to ARM CPUs in 2020 (Cook)?

Previous switches were to Intel around 2006 (Jobs), with last one in 2023 (Cook). And to PowerPC around 1994 to 2006 (Jobs)?

Seems to me the 2020 switch went mostly seamlessly thanks to the work done with the earlier switch to Intel.

Phones and iPads started with ARM and are still ARM to this day.

Re: Report: Tim Cook could step down as Apple CEO 'as soon as next year'

#425

Post by bibimsz »

rakejake wrote: post #239
mvkel wrote: post #123

Be careful what you wish for. Satya Nadella is by most accounts the best person to lead Microsoft, currently the largest software company in the world. "The only problem with Microsoft is they just have no taste," said Steve Jobs. That largely remains true. Jobs called the computer "a bicycle for the mind." It immediately evokes a sense of freedom, magic, and fun. Satya Nadella calls AI "a cognitive amplifier," which…

I often wonder why Satya Nadella is so venerated on HN compared to say, Cook or Pichai. As innovators, MS lags way behind both Google and Apple. I can't think of one bleeding edge product released during Satya's tenure. Say what you will about Apple and Google, they still consistently put out products that make you sit up and pay attention. What has MS been doing other than squeezing the MS Office and Azure cash cows…

VSCode revolutionized the IDE

Re: Report: Tim Cook could step down as Apple CEO 'as soon as next year'

#426

Post by bibimsz »

BirAdam wrote: post #369

Apple gets a lot of shade, but… I used Linux for about 25 years. With the rising cost of hardware, I bought an M4 Max MacStudio earlier this year as it was the best bang for the buck on CPU/GPU and the savings on those offset the extortionate pricing on RAM/SSD. You know what? Despite Liquid Glass being a bit of a downgrade recently, macOS is still good. Do I enjoy it as much as the old lampshade iMac or even 68030 M…

MacOS is the best desktop operating system by far. If they focused on gaming for a few cycles they'd put windows out of business.

Would like better window management though. Just copy Omarchy.

Re: Report: Tim Cook could step down as Apple CEO 'as soon as next year'

#427

Post by pjmlp »

adastra22 wrote: post #191
harshalizee wrote: post #61

Earlier quoted context omitted.

What do you do with your phones that it doesn't last more than 24 months? I've had only two iPhones for almost 11 years. An iphone 6s and currently an iPhone 13 mini there entire time. They're solidly reliable

24 months is on the low end. But I definitely feel the need to replace every 3-ish years, solely for the camera. I have kids and I want better photos.

I have a SLR for that.

Re: Report: Tim Cook could step down as Apple CEO 'as soon as next year'

#428

Post by stinkbeetle »

creer wrote: post #424
stinkbeetle wrote: post #410

Earlier quoted context omitted.

This is moving the goalposts to somewhere... which also appears to be not Cook. Apple came out with Apple silicon and switched to Apple CPU cores under Jobs. Jobs oversaw Apple silicon, Jobs switched to using Apple CPU cores.

Laptop and desktops switch to ARM CPUs in 2020 (Cook)? Previous switches were to Intel around 2006 (Jobs), with last one in 2023 (Cook). And to PowerPC around 1994 to 2006 (Jobs)? Seems to me the 2020 switch went mostly seamlessly thanks to the work done with the earlier switch to Intel. Phones and iPads started with ARM and are still ARM to this day.

We're talking about two different things. OP was not talking about ARM ISA, but Apple silicon. Mobile switched to Apple silicon under Jobs with iPhone 4 https://en.wikipedia.org/wiki/Apple_silicon. Apple designed cores were added later, also under Jobs. Apple silicon, Apple cores => Jobs.

Moving laptops to ARM ISA with Apple cores can be credited to Cook, but it was not a big move or a risky step like standing up their own CPU design team was. From the release of Swift and onwards, all the punters were speculating about when (not if) it would happen, and you could really plot a performance line for Apple vs Intel/AMD CPUs and make a pretty educated guess when it would happen.

And yes, the powerpc and x86 switches gave them a lot of experience doing the ARM switch, with fast emulation, fat binaries, etc., and others like IBM had implemented TSO modes in weakly ordered CPUs and others like Transmeta had special instructions for x86 flags emulation. It wasn't really a huge technical gamble beyond what Cook inherited to move to ARM.

Re: Report: Tim Cook could step down as Apple CEO 'as soon as next year'

#429

Post by adastra22 »

pjmlp wrote: post #427
adastra22 wrote: post #191

Earlier quoted context omitted.

24 months is on the low end. But I definitely feel the need to replace every 3-ish years, solely for the camera. I have kids and I want better photos.

I have a SLR for that.

You have kids? I want pictures At random points throughout the day while doing random things, every day. I’m not a photographer that keeps a SLR camera on me at all times.

Re: Report: Tim Cook could step down as Apple CEO 'as soon as next year'

#430

Post by hogdanish »

bibimsz wrote: post #426
BirAdam wrote: post #369

Apple gets a lot of shade, but… I used Linux for about 25 years. With the rising cost of hardware, I bought an M4 Max MacStudio earlier this year as it was the best bang for the buck on CPU/GPU and the savings on those offset the extortionate pricing on RAM/SSD. You know what? Despite Liquid Glass being a bit of a downgrade recently, macOS is still good. Do I enjoy it as much as the old lampshade iMac or even 68030 M…

MacOS is the best desktop operating system by far. If they focused on gaming for a few cycles they'd put windows out of business. Would like better window management though. Just copy Omarchy.

Even as a diehard Linux user, I totally agree. If you can look past macOS's weak support for gaming, mediocre window management, and hostility towards unsigned binaries, the stability and experience it provides is second to none.

... Even then, you can still get around many pain points with third-party tools. AltTab + Raycast covers window management well enough for me and compatibility layers like Crossover/Wine are already great for gaming (which is hopefully only going to get better with Valve now working on x86 -> ARM translation layers)

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