> I certainly hope Apple aspires to keep the quality of their hardware and software high. They should however never control user data or choice of third party services.
These two things are often at odds with each other. If people bought into the Apple ecosystem because of the walled garden, the regulators want to rip down those walls and turn it into a fundamentally different product. Bad 3rd party experiences can break the illusion of the perfect walled garden, which is why Apple has many of its rules. Though, I’d say that illusion has already been broken for many, due to a bunch of apps with timed ad pop-ups and other such nonsense. I won’t allow any of that on my phone, but most people do.
I’ve read articles from developers that say they offer options on iOS to go ad-free, while similar options don’t exist on Android for the same app, since not enough people do it and they can make more on ads (I believe I read this from the Angry Birds devs years ago). I would find this unacceptable as a user. I don’t think this is a rule from Apple, but rather differences in the types of users that gravitate to the various platforms; or maybe it’s simply comfort and trust in Apple to process all the payments. I think it should be a rule that any app with ads has the ability to remove them for a price. For smaller apps, I would have a lot less comfort doing this if it didn’t go through Apple (or some similarly large company). I would be very sad if the monkey paw from this lawsuit was that I end up with apps full of ads that I can’t remove, or don’t feel safe removing. This would fly in the face of Proton’s goals as well.
There is also the registration side of things. Today, I can get an app without an account for it, buy it, delete it, and if I re-download it, I can restore that purchase. Going through the developer means yet another account to manage, track, and entrusting another 3rd party.
I paid $30 a couple weeks ago for lifetime access to the “pro” version of an app I’ve been using. I don’t think I would have done that if I would have had to make an account and all that. It would be too much friction and I don’t know enough about the dev. So the dev got $21-25 from me, instead of the alternative, which would have been 0. And that’s what starts the downward spiral toward ads everywhere, which degrades the whole experience.