The irony is Apple is spending a fortune on their Secure with Apple marketing campaign, the one that ends with the Apple logo turning into a lock that clicks shut, and they’ve undone that, plus some, with the F1 campaign. This is a blunder of epic proportions and is illustrative of a company no longer in touch with their core identity and principles.
More on Apple's Trust-Eroding 'F1 the Movie' Wallet Ad
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Re: More on Apple's Trust-Eroding 'F1 the Movie' Wallet Ad
#422Earlier quoted context omitted.
With USB-C you don't actually have to pay the apple tax on cords or chargers, so in no way should it "cost a fortune".
I was in my local store on Friday looking for a new torch and had a quick browse of the chargers. USB-C cables were more expensive than lightning.
That's supply and demand I suppose. As demand for lightning dwindles due to a decreasing number of people actively using devices with lightning ports, the price will tend to drop. That's not an invalid reason to prefer lightning over USB-C, but it's not sustainable. Production of lightning accessories is probably at or near 0 at this point so the oversupply will not last forever. Enjoy the deals while you can!
Re: More on Apple's Trust-Eroding 'F1 the Movie' Wallet Ad
#423Earlier quoted context omitted.
> I have a 6 year old phone that was cheap when it was new, and it still runs 100% of what I use my phone for, and most people use their phones for, perfectly. Just to be clear your suggesting that your 6 year old iPhone runs a suit of social media apps, full graphics games like Minecraft (or whatever the hell people play these days I don’t know), fitness apps, connects to the latest audio devices like Apple’s AirPod…
Thinking about my previous iphones > Just to be clear your suggesting that your 6 year old iPhone runs a suit of social media apps No, I deleted them all - other than youtube (premium, no adverts). I used to have them 10 years ago though so a 10 year old phone would run them. > full graphics games like Minecraft (or whatever the hell people play these days I don’t know) I have a few games to pass the time in some cas…
You're thinking about how you use your phone, not how most people use their phone. The reason people continue to upgrade their phones isn't always mindless consumerism.
For example, when you write:
> Headphones? My 25 year old phone will do that. Bluetooth? I'm fairly sure my 3GS did that. Sadly modern phones don't do wired headphones any more, so have regressed on that metric.
You're already showing me how you don't understand what people are buying or why they are buying it. You're referencing wired headphones as if anyone besides a tiny group of people wants wired headphones anymore. People are buying AirPods and AirPods Pro - they want them connected to their Apple Watch so they can go for a run with them, and they want new health features that continue to be released for such devices.
Reading these responses reminds me of the "inverse Reddit stock pics". If I were to take these responses seriously, and I don't because they are nonsense, Apple and others would be out of business tomorrow because any old Joe just wants to use their wired headphones and their 10 year old iPhone is JuST aS G00d. It's rubbish.
Here's a good example haha:
> Alas I'm not particularly fit, however I do recall a fitness tracker on windows 3.1
Yea man. That feature existed on Windows 3.1, ergo nobody should or would want to buy the next iPhone. Give me a break. Even so you yourself said you're not particularly fit. What makes you think you know the first thing about why people are buying new phones or new devices as it relates to fitness activities or apps?
Re: More on Apple's Trust-Eroding 'F1 the Movie' Wallet Ad
#424Earlier quoted context omitted.
I think back then their stock was so bad that anything to make it go up was a good thing. Now Apple is a multi trillion dollar company and they can’t take as much risk.
Given the Vision Pro, and the many billions spent on the now-defunct car project, I’m not so sure this is true.
True but I guess I don’t find those visionary at all.
Historically Apple refines something common that already exists and makes it cool. The last big thing they made cool was the smartphone, followed by the AirPod pros. I think AirPods really pushed headphones ahead. Do you remember how bad wireless headphones used to be?
So I guess I want that sort of Apple experience. If Apple turned ordinary hardware experiences into premium, that would be nice. AR googles are not ordinary experiences. Smartphones were.
That’s just my opinion though.
Re: More on Apple's Trust-Eroding 'F1 the Movie' Wallet Ad
#425The Apple of old had a deep respect for their users. We paid for a product that tried its best to sweat the details and deliver the best experience possible. UX was king. Apple made hard choices and delivered minimal, thoughtful and delightful products. The motto was "less but better". Today we have an Apple that keeps pushing new poorly thought out features. More and more they don't respect the user. Constant interr…
They put U2 album to all iPhone users
This is worse. The U2 thing was a "gift", albeit an unsolicited one that many people didn't want and were annoyed by. This is just a crappy ad.
Re: More on Apple's Trust-Eroding 'F1 the Movie' Wallet Ad
#426Earlier quoted context omitted.
You described any regular workplace. You are not supposed to find joy in work. Work is something that you do so you can afford to find joy elsewhere.
But isn't that a bad way to live life? Spending the best years of life working a job that you don't like so that you get weekends free?
Starving is worse.
Try to find a job that is tolerable and devote your free time to things that make you happy - family, friends, hobbies, etc
Re: More on Apple's Trust-Eroding 'F1 the Movie' Wallet Ad
#427Earlier quoted context omitted.
Jobs created iAd. He hated bad ads. Here’s him announcing and talking about ads in WWDC: https://youtu.be/eY3BZzzLaaM?si=Dttc5eJJ1B7Zf3sB
he was vocal about his opposition to intrusive ads in particular. he'd say "You’re either the customer or you’re the product." he believed users paid a premium for apple products and that they should not be subjected to compromises with advertising. iAd was something that happened right at the end of his life because devs were putting ads in apple apps anyway and he wanted to control how that was done. this is meant…
Jobs disliked anything where Apple wasn't getting a cut. Flash games and Google ads being two of the biggest offenders in his eyes.
He also "hated" the small tablets Samsung were making, saying in a keynote that you'd have to file your finger down to use it. He said this knowing full well Apple were launching the iPad Mini in 12 months' time.
I really hope one day Jobs' marketer-speak soundbites stop being repeated like like biblical pronouncements. The App Store, Apple News, Stocks and other properties are filled with hideous Google-like ads today, and Jobs likely wouldn't bat an eye, because they brought in money.
Re: More on Apple's Trust-Eroding 'F1 the Movie' Wallet Ad
#428Earlier quoted context omitted.
> I was in a lot of meetings with VPs whose tasteless suggestions were shut down immediately with the usual Steve critiques attached. Was it common for lower-level employees to take part in C-suite meetings and arguments?
Sounds like he’s been around awhile, might not be as lower-level as you think.
Well, I think it would be odd for an ex-VP to be posting on HN for us plebs.
Re: More on Apple's Trust-Eroding 'F1 the Movie' Wallet Ad
#429Microsoft recently pushed Minecraft movie backgrounds for Teams users, including Enterprises
Re: More on Apple's Trust-Eroding 'F1 the Movie' Wallet Ad
#430Earlier quoted context omitted.
> at the very least they should be transfered into a role that doesn't involve coming up with good ideas, since obviously that is outside of their skill set. Proposing one bad idea is not unusual for people whose job is idea-driven. When ideas are the primary currency of your occupation, you'll necessarily generate some losers. But in a company of Apple's size, that's why you rely on colleagues and - critically - a m…
Job security seems to hold higher esteem than prison. Social norms exist outside of criminal law, and a single extremely poor decision is reason enough for people to lose their freedom. Why shouldn’t it be possible for people to lose their jobs?
You're seriously comparing a single advertisement to crimes like murder? Crimes that land you in prison are generally crimes that even children can understand are wrong. You're using "extremely poor decision" for 2 wildly different things, and if you think they're remotely equivalent, perhaps you should reflect on why you think that.