I've noticed an uptick recently of large brands to start referring to themselves as "The [Brand] Community". The author pointed out Youtube here (who in an Orwellian manner calls their ToS "community guidelines") but I've also seen it with many other multi-million dollar companies such as Reddit, Twitter, etc. Young people today are reaching out for real support structures, but only receiving manipulation from corpor…
Sometimes there are communities in these spaces - NUMTOTs or small Discord servers. Other times its just marketing foo foo.