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Apple apologizes for iPad 'Crush' ad that 'missed the mark'

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Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#421

I like it. You throw away all your hard-earned, expensive instruments, tools, and crush them to be sure. You then go buy an iPad, and the circle is complete: You're now a next-generation Apple consumer! Just turn on YouTube kids and watch slime videos for the rest of your life. Reject culture, consume the slop.

>Reject culture, consume the slop.

Culture from the last 20 years has been the slop and the people complaining loudest here have been making the sloppiest slop of all.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#422

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

Apple’s marketing tells us who they are proud to be. As someone who attempts to defend the AppStore fees and process as valuable, seeing this makes me question if Apple has gotten “too cool” to be a good steward.

So, while it may not feel like it to you, from those who have invested in the brand this is a betrayal and a real emotion.

Oh, and I get through the day just fine. It just reminds me to never relent on my values.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#424

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

A subsection of society has too much free time and few (what people in developing countries would call) real problems.

So they get triggered by mundane things and tweet prayer hands for every news headline that hits the 24 hour news cycle

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#425

Earlier quoted context omitted.

I took the message that all that culture is now available in an even slimmer form factor. This is the problem with art. Unambiguous messaging is impossible as one casts a wider net of interpretation

It's not art, it's an advertisement.

I’m not saying this ad was art, but art and advertisement aren’t mutually exclusive.

https://en.wikipedia.org/wiki/Campbell's_Soup_Cans

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#426

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

>> people had a strong emotional reaction to this does kinda worry me.

It is more than the ad. Apple is a cornerstone of many people's lives. Their online existence, the bulk of their personhood these days, flows through apple systems. Apple is basically a quazi-partner. Such people feel they must react defensively, which is the root of fanboy culture. Such people therefore get very worried when they see unequivocal mistakes. A fanboy will then turn quickly, joining the anti crowd in an effort to correct the mistake asap. As soon as apple make sufficient recompense, they will return to the defensive. (See every mistake ever made by a K-pop star.)

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#427
post #400
post #280

> missed the mark It didn’t! It is a good clip. It accurately shows how tools are being replaced with digital and cloud. It’s a violent process and precious things get destroyed along the way. It totally hit the mark. But true, it doesn’t make people want to go grab an ipad, so I get why they don’t want to use it.

> It accurately shows how tools are being replaced with digital and cloud. No it doesn't. Throwing away all other sentiments, I really would like to see a 100lb digital piano replacing a 500lb upright piano while keeping its action, feel and sound, if not a grand piano. That hasn't happened yet, not even remotely, after all these years of technology advancenent. Anyone who is serious in learning and performing piano…

When world-class artists come to the NPR studio, a place with high end upright and grand pianos, to perform; many of them bring Nords Korgs or Rolands. Why do you think that is?

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#428

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

It seemed like a fun ad to me and that was it. People have to go through mental gymnastics to justify being angry at it, but do they feel the same way when these objects get destroyed in movies?

> People have to go through mental gymnastics to justify being angry at it, but do they feel the same way when these objects get destroyed in movies?

Context matters. Here it looks like it's a zero-sum: iPad is crushing everything else.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#429
post #207
post #95

I used to play piano and guitar. This ad is soul-crushing.

Why is it soul crushing? It looks to me like people are projecting their fears and insecurities onto this single ad. Sure, strategically Apple possibly should've caught on before releasing, but people are still being overly sensitive. Should everyone be throwing tantrums about Devin as it's presenting itself to replace developers? It is what it is, things change.

Do you play guitar or piano personally?

If not, you are not going to understand the feelings here, whatever "objective" but useless words you write here.

btw Devin is just a hoax. Look it up, and find better arguments in the future.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#430
post #400
post #280

> missed the mark It didn’t! It is a good clip. It accurately shows how tools are being replaced with digital and cloud. It’s a violent process and precious things get destroyed along the way. It totally hit the mark. But true, it doesn’t make people want to go grab an ipad, so I get why they don’t want to use it.

> It accurately shows how tools are being replaced with digital and cloud. No it doesn't. Throwing away all other sentiments, I really would like to see a 100lb digital piano replacing a 500lb upright piano while keeping its action, feel and sound, if not a grand piano. That hasn't happened yet, not even remotely, after all these years of technology advancenent. Anyone who is serious in learning and performing piano…

>That hasn't happened yet, not even remotely

It has happened, you just can't afford the price tag of the digital replacement because close enough is good enough.

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