Anime is an extremely lucrative market, and Westerners spend an absurd amount of money on it, with Hollywood missing out. It's not because it's Japanese, or its weirder quirks, it's just because Japan is making it and Hollywood isn't, because Hollywood is institutionally incapable of believing people want (a) weird fantasy (b) that takes itself seriously (c) in quantity over quality, or even that adult media can be a…
I don't know. As an Asian who has grown up reading manga I find anime generally very cliche. More than Netflix shows. Especially those adaptations from light novels. I think it is just about what's novel to you.
They also like when women start to take notice and dress like the anime characters do. Women love anime because the men in anime usually look very attractive, and in the fujoshi anime that they often watch, the men are willing to be gay.