What a disaster for Adobe. They signal they can't build something to outcompete Figma. Their stock price falls They axe their existing competing product, and is therefore now way behind. They face problems with the acquisition, which makes their stock price fall again because it signals that not only can they not build products they can't use their money to buy companies that do. Then it's confirmed they can't acquir…
Salesforce bought Heroku for $212 million. By avoiding spending $20 billion for a similar company, in my estimation Adobe has finally come to its senses.
This really seems like an executive wanted to make an unrealistic long bet a couple of years ago, and since then Adobe has seen Figma's financials and cooler heads prevailed.