TomTom like Here and Garmin are fighting to try to stay relevant in a market that has been seized by Android Auto and CarPlay. The issue is the car vendors do not want to surrender their navigation and entertainment to Google and Apple as navigation system options at >$1500 and ongoing updates are precious margin and recurring revenue that they all desire. With Android Auto or CarPlay they give that all up. They are…
I don’t think you have read the article. TomTom is changing from navigation device maker, to map maker. They already did that, Apple Maps uses TomTom data for example. There is however a new market that will grow: autonomous driving vehicles. These need more data, and more or less real time if available.
This market is shrinking and will continue to shrink.