Before streaming, a movie studio actually had to convince an audience to leave their houses and buy a ticket to make money from a movie. This meant the studio had to pour a lot of money into marketing for each movie. The cost to market a movie could be up $30M to $50M range for a blockbuster movie. For a mid-budget drama like Meet Joe Black or A River Runs Through It, you could be looking at a marketing budget that m…
I disagree. The masses that buy millions of tickets every week to watch the latest opening do so because that is a primary form of entertainment. Most people are that boring and will watch whatever is at the movies that week. I don't think they are going because they really like movies, because come on... but I could be just gatekeeping.
Excluding blockbusters that rack up hundreds of millions in opening week, most people will go see whatever is playing and not thing too much about it.