Earlier quoted context omitted.
If they don't, they will be put out of business. Do you think if Walmart says "I will only buy from you if I am able to audit you and prove that your shrinkage is less than X%" they are just going to say "Opposite, sorry we can't do that."? Or if Amazon ever starts a blockchain-based certification system to crack down on counterfeit products, the legit distributors are not going to push down on all their suppliers? O…
This thinking belies a very simplistic view of a very complex supply chain. Brands like Nike often don't touch their products after they produce the design. Manufacturing, distribution, shipping, warehousing, sales are all handled by a massive web of smaller entities with long term contracts. Most of these businesses use very very old tech, and will actively resist change. Its a chicken or egg problem too, since havi…
"I don't think we will see any changes in the industry, unless the industry changes." Kind of tautological, no?
> Most of these businesses use very very old tech, and will actively resist change.
I don't think we are disagreeing. Maybe we are just thinking in different timescales.
I don't doubt current business will resist change. What I am saying is that there will be a point where adopting the technology will be such an obvious advantage for the large players that the existing business will either be forced to adopt or be disrupted by some new business.