Earlier quoted context omitted.
I don't get these fake persona things I see in portfolios and on Behance and stuff. Are these a legit thing or just something that is taught in school so students do and put on their portfolio but isn't used in practice. I get the basic idea behind it but a lot of the time it comes off as quite pretentious, or filler work.
Not just persona. There's journey mapping, storymapping, design thinking, storybrand exercise, designops, formative/summative/ generative research, ethnographic study, service design, heuristics, lean ux, contextual inquiry. I'm not saying these are all useless, but many are just old things re-packaged. And I've noticed that UX people are rarely challenged by other stakeholders because no one can possibly keep up wit…
The money dried up really fast (they where extremely expensive) and the design just sucked but boy did they have meetings like nobodies business.