Earlier quoted context omitted.
That's a bit spun too, though. Revenue is up just .93%. Net income is down 12.7%. And they beat the estimates because the estimates were expecting bad news, as the overall trend has been stagnant for about two years. Those just aren't good numbers for a company that, over the past decade, has been literally the most profitable in history. They aren't "bad" numbers, but for Apple they're sort of a disaster. The iPhone…
To (hopefully) noone's surprise. The innovation mostly hit a brick wall and Cook just seems intent on squeezing every last dollar out of incremental improvements to the iPhone until he sails into the sunset
So, how they always did it -- from the iMac (1997) to the iPod, iPhone, and iPad?
Apple never did "revolutionary" improvements. They put out a great product, and did incremental updates for it -- in older times the updates where even smaller.
Back in the day people went to WWDC and cheered for minor design changes or a new "now in color" screen on iPods...