Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout • Hacker News Board

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#411

Post by deinonychus » Mon, Sep 14, 2026, 7:51 PM UTC

SenHeng wrote: post #360

matwood wrote: post #216

Earlier quoted context omitted.

> I used to use Nikes, then something happened Same. The original Nike Free's were amazing. When mine wore out I bought another pair and they were terrible. I kept trying different versions and none were like the originals. They were heavier, uncomfortable, and not nearly as flexible as the originals.

Same here. I love m Nike Free from 2018 and still wear them despite how natty they’ve become. But my wife insisted they must go, so I bought the latest version a few months back and it’s just not the same thing anymore. Why do all shoe brands have these gigantic sole cushions nowadays?

i encourage someone who has been running for longer than me to chime in, but

>Why do all shoe brands have these gigantic sole cushions nowadays?

trends! barefoot running just isn't as popular anymore.

yes, i also remember seeing nike frees everywhere in the late 2000s and through the 2010s and it's my understanding it was because barefoot running was a trendy idea. and whether everyone who wore nike frees to the grocery store etc knew about barefoot running, that's why they were popular. i'm not sure if it's appropriate to say the theories are discredited, but it's clearly less popular now.

people who run seriously like that supershoes help them beat PRs, and some of that tech (bouncy foam, springy plates) has trickled down into everyday beaters. and big cushy hoka-like shoes are just comfortable.

that said there are heaps of smaller companies (vivobarefoot etc) making barefoot minimalist everyday shoes. but i don't know what people who wear those shoes wear to run in.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#412

Post by lr1970 » Mon, Sep 14, 2026, 7:55 PM UTC

otikik wrote: post #152

billynomates wrote: post #110

Earlier quoted context omitted.

Not OP but I bought a pair of wide-toe trainers from Altra and I love them. They are the least ugly, properly wide shoes I have bought yet (and I've worn a good few).

Yep, another happy Altra user here. I basically wear nothing else these days. Will never go back to a non-wide toebox shoe.

+1. Since I discovered Altra it feels pain to wear anything else.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#413

Post by dijit » Mon, Sep 14, 2026, 8:36 PM UTC

triceratops wrote: post #402

dijit wrote: post #399

Earlier quoted context omitted.

My statement was neutral, you shouldn't buy from people who hate you. They seem to really dislike me, and I would say the same to any person who was going to buy something from somewhere. You wouldn't be flagging me if it was a person buying products from an open nazi. I think it's you who have chosen to make it political, and you're effectively saying I don't get to make this distinction because... of a prejudice yo…

But you yourself said Nike's decisions were driven by "greed, not malice". Wtf is non-malicious hate? If it's greed, it can't be hate. Hate is often ideological, or political, and nearly always personal. Greed is generally detached and apolitical. Tl;dr Nike doesn't hate you. Because it's not a person and is therefore incapable of emotions. Calling its gestures towards inclusion, even done for entirely cynical, money…

You're right that greed isn't hate. I said as much, the motive was money, not malice.

But motive and content aren't the same thing. A company can platform contempt cynically, for cash, and it's still contempt. "Don't buy from people who hate you" was never a claim that Nike feels anything. It's about what they chose to sell, and who it's aimed at.

And it's the content that I object to, greed is mercurial, but those campaigns openly denigrate men to elevate women.

Do that to women, or gay people, or Muslims, and "it's just marketing, they don't really hate you" wouldn't fly, not for a second (in fact, it didn't in Nikes own history- the Boston Marathon "walkers tolerated" campaign was not well recieved). Nobody would tell the target of that derision to get over it then.

For some reason, I don't get that latitude, apparently; because it's men. I'm not really comfortable with the double standard, and it's the whole of my point to you now.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#414

Post by fodkodrasz » Mon, Sep 14, 2026, 8:42 PM UTC

fodkodrasz wrote: post #266

throwaway2037 wrote: post #155

Earlier quoted context omitted.

> Hoka became pretty popular and common without any advertisements. By "advertisements", I am sure you mean traditional adverts like TV, print media, and billboards. They were blowing up on social media thanks to paid influencers.

You are right. Looks like I'm this old.

offtopic: I just realized how much AI generated code and text I read daily. I started my answer in GPT-speak :D

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#415

Post by triceratops » Mon, Sep 14, 2026, 8:50 PM UTC

dijit wrote: post #413

triceratops wrote: post #402

Earlier quoted context omitted.

But you yourself said Nike's decisions were driven by "greed, not malice". Wtf is non-malicious hate? If it's greed, it can't be hate. Hate is often ideological, or political, and nearly always personal. Greed is generally detached and apolitical. Tl;dr Nike doesn't hate you. Because it's not a person and is therefore incapable of emotions. Calling its gestures towards inclusion, even done for entirely cynical, money…

You're right that greed isn't hate. I said as much, the motive was money, not malice. But motive and content aren't the same thing. A company can platform contempt cynically, for cash, and it's still contempt. "Don't buy from people who hate you" was never a claim that Nike feels anything. It's about what they chose to sell, and who it's aimed at. And it's the content that I object to, greed is mercurial, but those c…

> The adverts openly denigrate men in order to try to bring up women.

I haven't seen 'em, no idea. The only "woke ad" on that article ("The Land of New Football") was boring and cringe. But I didn't see any denigration of people based on immutable characteristics.

> This is prejudice, and implying that I'm not permitted to feel offended by it

You straight up called me prejudiced. I'm a sports-loving, hetero guy too bro. I already told you you're free to be offended at whatever you like.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#416

Post by duckmysick » Mon, Sep 14, 2026, 9:06 PM UTC

Maxatar wrote: post #305

duckmysick wrote: post #290

I wanted to check the primary source so I went to (what looks like) the official S&P website and their S&P 100 section at https://www.spglobal.com/spdji/en/indices/equity/sp-100/ I can't find any press release about it. And the Constituents section lists only 10 of them, so I can't check who is there. I even checked the PDFs with methodology but couldn't find the list there. I even tried to limit the search on Google…

How did you search? I really wonder if I just have a vastly different Google algorithm than others because whenever a post similar to this pops up I have no problem finding the info using the most obvious and basic of Google searches, while other people seemingly struggle to find authoritative information. At any rate, the info comes from S&P themselves: https://press.spglobal.com/2026-09-04-Bloom-Energy,-Illumina...…

I actually used two things:

1 - the search function on the S&P Global site: https://www.spglobal.com/en/search#q=nike&rows=10&pagenum=1&...

For me, right now the latest result is from Feb 27, 2026

2 - Google search with this query: `site:spglobal.com Nike`

Even when I limited the search results to the last month, the only page that shows for me is https://www.spglobal.com/market-intelligence/en but I'm not sure why - it doesn't have anything to do with it.

I see now your link, thanks. I have no idea why it's not indexed in the site's own search or why it's skipped for me in Google. Interestingly, I just checked the same query on Bing and it's there, but not in the top.

Did you find a page that lists all the companies on S&P 100 in a simple table?

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#417

Post by RSHEPP » Mon, Sep 14, 2026, 9:13 PM UTC

bhandziuk wrote: post #287

mihaelm wrote: post #213

Earlier quoted context omitted.

Same, I associate Hoka & Salomon with running, never would have thought someone would wear them as everyday sneakers.

Because Hokas are so squishy they seem to be liked by people who do a lot of standing like nurses.

Wife is ER nurse, she goes through a pair of Hokas every 3-6 months.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#418

Post by hyperlinerapp » Mon, Sep 14, 2026, 9:51 PM UTC

kenjackson wrote: post #348

hyperlinerapp wrote: post #322

Earlier quoted context omitted.

Maybe if you were hiding under a rock. Even Jaguar was tremendously impacted by their woke ads.

Maybe I have been. And how was Jaguar impacted? I haven’t seen a Jaguar ad in a decade, and almost as long one of their cars.

[flagged]

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#419

Post by locallost » Mon, Sep 14, 2026, 9:57 PM UTC

coffeebeqn wrote: post #391

locallost wrote: post #112

The direct to consumer pivot is often mentioned, but this is probably something that just accelerated their demise. The bigger problem right now for the turnaround is the competition. A lot of Chinese brands even dominate some spaces like basketball in the last years, and they are still difficult to get in Europe where I live, but they are making a push. Once that happens, I am not sure what Nike is going to do. Qual…

The Chinese sneakers are made at the same factory out of the same materials and processes

Difficult to have it be the same factor considering the majority of Nike production is in Vietnam, and the majority of the Chinese manufacturing is in China. But even if yes those are still not the same shoes.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#420

Post by kbelder » Mon, Sep 14, 2026, 10:21 PM UTC

wallst07 wrote: post #291

TitaRusell wrote: post #142

Earlier quoted context omitted.

My mom. She is at that age when tying your shoelaces becomes difficult. The human body really was never supposed to go over 50 but modern medicine finds a way.

Over 50 here, I use the following as a test of someone's general balance/strength/flexibility: Taking off your socks/shoes(tie/untie) without sitting down: hard for most in their 20/30s. Very hard with out bending over. Pants are what gets hard when you get older, if you can't put on/off pants without sitting down I'd advise some basic training and/or doctor to help. *assumes otherwise healthy person with no disabili…

Similarly, when I was younger, I came across this test: Sit down on the floor (all the way, butt on the ground). Now stand without using your hands at all. I was told that inability to do that was a strong indicator of failing health.

I imagine there's lots of different ways to evaluate general fitness like that.