I often think that Zuck spent so much on metaverse in order to to bait Apple to spend enormously on an experimental product and OS which now they are forced to maintain
I used to have an Apple Vision Pro; it was a genuinely great piece of tech. IMO if Apple went somewhere like wearable glasses with it, it'd be a hit.
99% of "apps" for it were confused garbage, totally misunderstanding what it's for or how to use it.
The percentage of apps that "get it" is rising. Not sure if the disillusioned left, or if more are figuring it out.
Either way, when Apple releases something consumer facing, or for consumers' faces, this means there's a prayer of being more than a deluge of Oculus content.
Or at least I'd like to imagine that's what they're doing. :-)