For anyone confused by this, what you're probably forgetting is that children make no distinction between slop and high quality content. You know all those bad 3D knock-off YouTube videos of that everyone was in a moral panic about a few years ago? Disney wasn't upset those were damaging their brand. They were upset that they weren't making any money from them. But they just found a way to undercut all the sweatshops in Bangladesh pumping that stuff out: recruit children to make videos for children.
The Walt Disney Company and OpenAI Partner on Sora
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Re: The Walt Disney Company and OpenAI Partner on Sora
#412buried the lede: > As part of the agreement, Disney will make a $1 billion equity investment in OpenAI, and receive warrants to purchase additional equity. I say this with no snark or disdain: Sam has mastered the art of the flywheel. Re licensed ai videos, if anyone wants to see the perspective the C-suites are being sold on, check out this episode of Belloni's The Town, in which they discuss the vision for AI + IP…
Did we forget about Enron? Or are we deliberately retconning it? Many such cases.
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Re: The Walt Disney Company and OpenAI Partner on Sora
#413buried the lede: > As part of the agreement, Disney will make a $1 billion equity investment in OpenAI, and receive warrants to purchase additional equity. I say this with no snark or disdain: Sam has mastered the art of the flywheel. Re licensed ai videos, if anyone wants to see the perspective the C-suites are being sold on, check out this episode of Belloni's The Town, in which they discuss the vision for AI + IP…
Disney said "Our IP is $1B for a 3yr license, or we sue" Altman said "We can pay with equity, but let's frame it as an investment" No cash exchanged
Disney loves the idea of giving investors an angle to bet on AI
Re: The Walt Disney Company and OpenAI Partner on Sora
#414I read this as "Disney approached OpenAI and threatened to sue them into oblivion --> OpenAI negotiated that Disney will use OpenAI internally for free, and will buy $1B of equity to have an ownership stake in the company". Disney comes out pretty good from this one; they're going to have a ton of people using the service to create all sorts of stuff that will—on the whole—increase brand awareness and engagement with…
Mickey mouse body slamming the Queen of England for laughs risks sullying their brand
Re: The Walt Disney Company and OpenAI Partner on Sora
#415Earlier quoted context omitted.
When I became a parent I was really surprised at how much crap Disney puts out. My previous exposure had just been their blockbuster movies which showed a close attention to detail. But you scratch under the surface and it's an endless pile of awful quality clothing, crappy lunchboxes, that kind of thing. To the point where you assume it's an unauthorized rip off until you discover they license to anyone. And to say…
> Mickey Mouse Clubhouse's lazy CG animation and unimaginative storytelling I think it’s important to remember that you probably aren’t their target audience. Their audience expects to see simple characters with simple stories. The CG doesn’t need to be advanced, so having it fast to produce is the goal. It has to hold the interest of a toddler for 25 min without annoying the parents too much. Shiny and simple render…
They brought it back this year as Mickey Mouse Clubhouse+. Same vibe, the animation is more polished but still simplistic.
Re: The Walt Disney Company and OpenAI Partner on Sora
#416I see a lot of "mickey mouse" but if this is Disney IP, then it includes Star Wars and Marvel, no?
You can literally make your own Marvel movie now! Legally!
Re: The Walt Disney Company and OpenAI Partner on Sora
#417I read this as "Disney approached OpenAI and threatened to sue them into oblivion --> OpenAI negotiated that Disney will use OpenAI internally for free, and will buy $1B of equity to have an ownership stake in the company". Disney comes out pretty good from this one; they're going to have a ton of people using the service to create all sorts of stuff that will—on the whole—increase brand awareness and engagement with…
I don't really understand why Disney is paying $1B for this. Shouldn't OpenAI be paying Disney to avoid getting sued?
Re: The Walt Disney Company and OpenAI Partner on Sora
#418> Agreement will make a selection of these fan-inspired Sora short form videos available to stream on Disney+.
I actually think this is genius.
The next Spielberg might be some poor kid in a third-world country who can create a global hit using this tech.
Among the millions of slop videos generated, some might be the next Baby Shark, etc.
I've seen some Star Wars fan fiction created using AI that is truer to the original Star Wars than the most recent trilogy.
This is a chance for Disney to take the best of the user generated content, with high quality AI generated animation, and throw it on Disney+ to get free content for their streaming platform.
My guess is that's the gamble here. Worst-case scenario at the end of three years they just shut it down.
It's really the professionals who get paid to generate content for Disney that should be worried about this deal. This could be how AI causes them to lose their jobs.
Re: The Walt Disney Company and OpenAI Partner on Sora
#419> Agreement will make a selection of these fan-inspired Sora short form videos available to stream on Disney+. I actually think this is genius. The next Spielberg might be some poor kid in a third-world country who can create a global hit using this tech. Among the millions of slop videos generated, some might be the next Baby Shark, etc. I've seen some Star Wars fan fiction created using AI that is truer to the orig…
> The next Spielberg might be some poor kid in a third-world country who can create a global hit using this tech.
Cost/token disagrees with you there...
Re: The Walt Disney Company and OpenAI Partner on Sora
#420Earlier quoted context omitted.
> Now the internet will be flooded by Disney character's videos How is Disney okay with this anyway? They've sent their lawyers after daycare centers who dared to paint a picture of a Disney character on their walls. Why are they suddenly going to ignore me prompting a video of Winnie the Pooh hitting the bong?
As an aside: Winnie the Pooh is public domain, so he can do drugs if he wants. But he shouldn't wear a red shirt while he does.
Oh that's not red, it's crimson