Earlier quoted context omitted.
But in that case they are successful; they're just not paying very much relative to the cost of living as a result of someone else's imposition of artificial scarcity
Which thereby leads them to not have employees, which destroys their business, therefore they're not successful. If your business relies on X, and you can't afford X, your business sucks.
But they do have employees. Their employees are just unhappy because now they're barely scraping by, but most employers can't afford to pay them more because the employers are in the same boat paying the high real estate costs themselves.