It’s been a while since we had sf offices, but back when we did sf had a pretty aggressive additional payroll tax and gross receipts taxes. I’d imagine this is likely a factor in the decision. I know for a while they were waiving some of these taxes for companies who set up offices in certain parts of the city. E.g. zendesk got a big tax break for its market street location near the tenderloin. As for commutes, I’d b…
That SF's payroll tax exemption was specifically created for Twitter: https://www.sfchronicle.com/news/article/twitter-will-get-pa... Here's one summary of it as of last year: > The infamous "Twitter tax break" provided by former Mayor Ed Lee to lure companies, including Twitter, to mid-Market by exempting them from a portion of their payroll taxes, had its sunset in 2019. Many argued that it did little to revitalize…
This assumes that the company would be based on the city regardless. It's very common to see these assumptions in news articles about tax breaks, and it never makes sense.