There is no such thing as bad publicity.
If the purpose of an ad is to get people talking about your product, than i say that Apple hit its mark.
Apple apologizes for iPad 'Crush' ad that 'missed the mark'
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Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#412I still think Apple should be pretty damn proud of the fact that so many generations later they still have a brand so powerful that this misstep can cause such a furor.
Any other company would have been able to put out this ad and nobody would care.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#413It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…
It's possible to have a negative reaction to something, but otherwise be fine. I don't think there's many people sobbing uncontrollably on the subway because they saw this ad. All sorts of media - whether movies or books or games or ads - are designed to make some kind of reaction in the audience. Dismissing "I don't like this" as a valid reaction is also dismissing "I like this", which seems silly.
I’m not dismissing it, I’m just curious about it. For me, if I was having strong negative reactions to things frequently it would impact my wellbeing. I wonder if thats not the case for these folks.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#414It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…
I doubt you'd feel incensed unless you felt like you were also in the hydraulic press. Goodness, there's not any technology that would make artists as useless as their instruments and tools, is there? That would make this ad really relevant.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#415It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…
I don't care about Apple, so I don't care about the ad. It lowers my (already pretty low) opinion of them, but that's about it.
If this kind of thing was done by a company I'm a huge supporter of, sunk a lot of money into, one I personally promoted to my friends and family and one that was part of my personal and professional identity in some way, it might be very upsetting. I might feel betrayed.
Personally I don't get invested in companies or products like that. Maybe you don't either. The emotional reaction makes sense if there's high emotional investment. Whether the emotional investment is rational is an entirely different question.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#416It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…
I don’t have particularly strong emotional reaction, but IMO the ad is horrible.
Destroying functional stuff with a hydraulic press is a waste of planet’s resources.
Destroying musical instruments, sculptures and other cultural artifacts is not too far from burning books, it’s barbaric.
Finally, I believe the ad is misleading because the ipad not gonna survive the press either. It’s just a consumer electronic device which doesn’t even have IP68 water protection.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#417It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…
> How do those of you who feel so strongly about this ad get through daily life? Whilst I didn't feel a great deal watching the video, this statement is very presumptive. Reversed: How does one get through daily life _not_ feeling so strongly about things? Should perhaps we, those who didn't feel a great deal here, not reflect on whether we might be feeling as much of life as we could, empathise more deeply, care abo…
>How does one get through daily life _not_ feeling so strongly about things?
I feel strongly about important things, not all things.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#418It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…
Even if you disagree, I would think that the volume or strength of the comments would teach you something about the situation. Instead, it’s the children who are wrong.
I explicitly said I’m not saying it’s wrong. Im asking if the emotional sensitivity to these things impacts them in daily life.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#419By playing it backwards the things come into being instead of being destroyed.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#420It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…
It seemed like a fun ad to me and that was it. People have to go through mental gymnastics to justify being angry at it, but do they feel the same way when these objects get destroyed in movies?
no, because the ad is very deliberate about what it's trying to represent. The intention is to suggest that physical tools that have been used for thousansd of years to create culture, art, and technonolgy and that themselves are art, are gabrage. the ad suggests an apple computer that is bound by limits of it's software and harware, that cannot be further refined, cannot be repaired, and severs the human senses from experiencing the tools it claims to deprecate, is superior. it's a bad message.
they may as well have smashing the statue of david and shown that the mac's default background is a picture of it.
and because someone has a negative reaction to an ad doesn't imply they got "angry" over it or need tougher skin or are somehome so sensitive they can't function in society. it's being able to reflect how something is making you feel. and it feels like a shitty ad on many levels.