Earlier quoted context omitted.
Looks like they have a $50 monthly account maintenance fee, unless you have $75k on deposit, a qualifying mortgage, or $5k in monthly direct deposit. I guess the latter is the easiest, but this is significantly more onerous than any bank I've looked at.
$75K/$5K per month is a very low threshold for private banking, other banks usually require somewhere in the three digits range.
1: https://www.us.hsbc.com/checking-accounts/products/premier/