Earlier quoted context omitted.
The idea is that a central 1-click checkout provider will store your payment information, shipping address, and other details after the first time you use a site with their checkout. The next time you checkout on any website that uses the same 1-click checkout provider, they already have your information for “1-click” checkout. The investment thesis is that if 1-click checkout were to take off, it would become a winn…
> The investment thesis is that if 1-click checkout were to take off, it would become a winner-take-all market where every shop wants to use the 1-click provider with the largest customer base. Not saying you're wrong about that being the thesis, but the thesis makes no sense to me. It assumes that consumers are selecting shopping sites based on which payment service the sites use rather than on, say, price or select…
Usually this is due to having to type in all my data just to figure out what shipping options are, but I'm quite sure every step you make people do to check out results in x% fewer sales.