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Twitter misses ad revenue and user growth estimates

reuters.com

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Re: Twitter misses ad revenue and user growth estimates

#411

Post by CodeArtisan »

robryan wrote: post #143
tgsovlerkhgsel wrote: post #114

Earlier quoted context omitted.

> I have never encountered a more hostile website I think Instagram and/or Pintrest often require you to log in before letting you see even the first picture you click on.

The Reddit mobile website might be the worst. Every aspect of it is geared to making it as annoying as possible to use so that you are forced to download their app (or go find a better 3rd party one).

For my part, Teddit.net completely replaced the official website when it come to browse on mobile.

Re: Twitter misses ad revenue and user growth estimates

#412

Post by gred »

cronix wrote: post #75

So I never created a Twitter account. Over the years, there are a few people that I liked to read their thoughts on Twitter, so I'd manually go to their wall and read occasionally. They're all verified. Over time, it became cumbersome to continue doing this and I thought I'd give in and create an account (on the website) so that these people were all easy to access from a single point. So I did, and went and immediat…

I have never created an account either, and eventually added the entire Twitter domain to my uBlock Origin block list the day they booted a certain politician from their platform. Different paths, same destination.

Re: Twitter misses ad revenue and user growth estimates

#413

Post by foepys »

echelon wrote: post #339
underwater wrote: post #289

Earlier quoted context omitted.

What is Twitter's market? They seem increasingly like just another online community. Most of my feed is the same few Twitter influencers with high follower counts. The drama, conventions, and memes all make it feel insular and hostile to outsiders. Feels more like Tumblr than some global, open, platform.

Twitter has all of the "smart people" and "money" on it, unlike Reddit, TikTok, Facebook, Instagram, etc. Billionaires are tweeting each other in the open. Politicians. Reporters. CEOs, CFOs. No other social network is like that. It's the only thing keeping Twitter relevant. TikTok and Instagram have their celebrities and trend setters (which is where the ad dollars are), but you don't see anyone musing about "metave…

I don't believe for a second that anything being tweeted by billionaires, C*Os, and politicians is not approved by some marketing and/or social media department. It's not like people are required to tweet, they choose to tweet.

In the end Twitter is just the illusion of people talking to each other. It's all just to further their brand or to push their goals, not insight they give up for free. Sometimes someone slips up but this just results in even more carefully crafted tweets.

Re: Twitter misses ad revenue and user growth estimates

#414

Post by 1_player »

donkeybeer wrote: post #396
pcmoney wrote: post #342

Earlier quoted context omitted.

I would strongly bias towards people who have built or created something anything even a small thing vs "experts" "academics" "blue checks" (Eg. John Arnold probably knows a lot more about economic fundamentals than most economists) I would bias towards people who have a concrete position they are advocating for and not just talk about what they are against. Critique is cheap and mostly pointless without a real solut…

Explain in your own words what "blue check" means

Verified accounts

Re: Twitter misses ad revenue and user growth estimates

#415

Post by oldsecondhand »

Traubenfuchs wrote: post #326
shakezula wrote: post #320

Earlier quoted context omitted.

It’s not the end of social media, just nearing the end of its first gods.

TikTok can be considered at least 3rd generation, if FB and Twitter were second and first is MySpace. I am sure one could argue there are more generations. Twitter is not among the first social media god generation.

TikTok is just another iteration on Vine. It doesn't seem an upgrade from that just has more money behind it.

Re: Twitter misses ad revenue and user growth estimates

#416

Post by dgellow »

Axsuul wrote: post #387
dgellow wrote: post #207

I don’t understand why platforms like Twitter don’t make money the easy way: let people pay for visual customizations, like a different profile shape (octogonal instead of a circle), or a special banner or label, or any other cosmetics. That has been very successful for multiplayer games since more than a decade, people love to pay to show their cool new cosmetic. Let people pay for cool set of emotes. Or different c…

Understandably so because I'm not sure Twitter wants their platform to end up looking like MySpace. Furthermore, these visual customizations are very hard to translate to the plethora of other clients users use to consume Twitter. I think Twitter has massive opportunity though with their power users. Many of them are definitely willing to spend $100+/mo just based on the value they get out of it alone if they can get…

Paid emotes or profile customization does not result in MySpace. It can be done in a subtle way. They actually do something like this with their NFT profile picture (the certified owner has a different profile shape). And is trivial to support in new clients when you’re a tech company with talents Twitter has.

Seriously, that has been developed by game companies since a while now, people pay for showing to their friends their cool little golden label. Twitter has the advantage of not being a serious platform, people are there to shitpost, create and follow drama, or other type of crowd interactions. And users already show of their affiliation, how cool and trendy they are using their bio and username.

Imagine for example a 1-month “official Marvel fan” banner for $$ at the time of release of a big marvel movie, people would pay for this.

Re: Twitter misses ad revenue and user growth estimates

#417

Post by dgellow »

dematz wrote: post #219
dgellow wrote: post #207

I don’t understand why platforms like Twitter don’t make money the easy way: let people pay for visual customizations, like a different profile shape (octogonal instead of a circle), or a special banner or label, or any other cosmetics. That has been very successful for multiplayer games since more than a decade, people love to pay to show their cool new cosmetic. Let people pay for cool set of emotes. Or different c…

It should be increasingly expensive and time consuming to add more sides to your profile shape, eg pentagon->hexagon is a step up. Adding enough sides to be a circle, or indistinguishable from one on a pixelated screen, would be very prestigious. Of course, this dimension might be disrupted by block...

You might find it silly but people pay a lot of money to feel they look different from the rest of the crowd. And they are happy doing so.

Re: Twitter misses ad revenue and user growth estimates

#418

Post by underwater »

echelon wrote: post #339
underwater wrote: post #289

Earlier quoted context omitted.

What is Twitter's market? They seem increasingly like just another online community. Most of my feed is the same few Twitter influencers with high follower counts. The drama, conventions, and memes all make it feel insular and hostile to outsiders. Feels more like Tumblr than some global, open, platform.

Twitter has all of the "smart people" and "money" on it, unlike Reddit, TikTok, Facebook, Instagram, etc. Billionaires are tweeting each other in the open. Politicians. Reporters. CEOs, CFOs. No other social network is like that. It's the only thing keeping Twitter relevant. TikTok and Instagram have their celebrities and trend setters (which is where the ad dollars are), but you don't see anyone musing about "metave…

I can only generalise from my own experience.

If I go onto "developer Twitter", there is a thriving ecosystem of thought leaders, developers attached to well-known project, etc. If I follow those people I feel like I am a part of a conversation between People Who Matter™.

But if I compare that to my own firsthand knowledge of those same projects and what's happening in the ecosystem, I realise that there is very little overlap between reality and Twitter's projection of reality.

Re: Twitter misses ad revenue and user growth estimates

#419

Post by donkeybeer »

1_player wrote: post #414
donkeybeer wrote: post #396

Earlier quoted context omitted.

Explain in your own words what "blue check" means

Verified accounts

I know what it means, but the one I am responding to isn't, either out of ignorance or deliberately.

It doesn't mean anything more or anything less than that these people are verified to be who they claim they are. But the person above is trying to indicate it means some kind of "endorsement" by some vague "establishment" that he dislikes.

Re: Twitter misses ad revenue and user growth estimates

#420

Post by nicbou »

inetknght wrote: post #248
nicbou wrote: post #99

Earlier quoted context omitted.

This is something I learned to love with Snapchat. Instead of public posts, people just send stuff to you or the group. It's private, personal, and as you say, ad-free.

> This is something I learned to love with Snapchat. It's private, personal, and as you say, ad-free. It's not private if it's viewable by Snapchat. You can have personal on any platform. And Snapchat is one of the most advertisement-laden platforms ever.

I meant strictly in terms of user experience. That was years ago though, and back then there were no ads.
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