The name Blizzard is still magical to me. As the maybe 15-year old playing Warcraft II and drawing strategies on a piece of paper. I don't play computer games anymore. But it was magical.
They've now fallen so low, it's like it's a completely different company.
It's well known that in the wake of the huge success of WoW they had to completely re-organize the company in order to be able to properly support a game with an active audience of that size. Their size, their structure, their culture, everything changed.