To me, after reading the article, it seems like Google saw all these offices they have and realized all the money would go to waste if people don’t use them. And then there’s the middle manager aspect. Google made these offices with the idea to make people feel like the office is “home”. Snacks, food, bring your dog, etc all screams “why go home when you have everything here?” The cynic in me believes that is exactly…
I’ve heard this theory as maximizing the odds of such a lucky conversation. Increasing the innovation “surface area” by having more people having more chance encounters.
There’s probably other reasons to it too, but there’s also reason to believe that same type of innovation doesn’t happen as readily online.
It’s the same theory why industries tend to cluster in certain areas; not just access to a pool of ready-trained employees but also a thriving innovation scene due to the proximity of all those experienced, motivated people.