Earlier quoted context omitted.
The only company I would trust with home automation at this point is IKEA. They're the only ones doing this who are actually in the business of making their customers' homes nice, rather than collecting and monetizing their customers' data. (And now I'm half expecting someone to respond that IKEA also collects our data. I don't know if they do, and I'd expect them not to, but I'd really like to know if they do.)
It's a company. With shareholders. Even if you can trust them now, that's no guarantee for the future. Trusting companies is just silly.
I trust that if I buy a can of coke, it will contain coke because coke want to keep selling me coke. They don't need to be good people, they just have to care about making money in the future. The fact that I think they care about that is why I can trust that the can of coke in fact contains coke with high probability.