Earlier quoted context omitted.
Don't buy a "smart" TV?
Isn't every decent TV these days a smart TV? Not exactly practical advice
don't connect smartTV to the internet, juse use the DP/HDMI inout ;)
Why is Stack Overflow trying to start audio?
411–416 of 416 posts
Re: Why is Stack Overflow trying to start audio?
#412Earlier quoted context omitted.
That is absolutely not the only reason. Digital ads work entirely different from the TV medium and its more than "a little extra cash". No single publisher today really has the power to change much, no matter how big they are. The issue likes with adtech (like Google) and advertisers.
Yet adverts on porn sites do operate as per our wish list: * adverts are vetted by a human * adverts are not allowed to inject JavaScript. There have been a few interesting blog posts from businesses outside of the adult entertainment industry where they discuss just how work is involved in getting an advert approved on adult sites. It’s a sad state of affairs when an adblocker is less required on porn sites than it…
All major ad networks audit every single creative. The problem is javascript can change at anytime, and the publisher is the most exposed and also the most removed to be able to discover and mitigate. There have been some movements to whitelist the JS providers but volume is incentivized so most networks look the other way for now.
Adult ads are definitely not better and are served by even looser networks that allow anything. That industry has pioneered things like popunders, clickjacking, and monetizing every possible action on a window while serving as the primary vector for malware and browser bitcoin mining. I'm not sure what blog posts you've read but the only strict standards they would have is on getting paid.
Re: Why is Stack Overflow trying to start audio?
#413Earlier quoted context omitted.
I wrote both comments. There are billions of impressions but a single creative is not seen by that many. The point is that the scale is too large to validate on the publisher side.
It seems to me there are two solutions to this problem: * remove the ability for 3rd parties to abuse their automatic powers (ie disable their ability to inject JavaScript) * or have a human manually vet every creative The problem here is you neither want to control their access nor take responsibility for monitoring their access. So the blame equally lies with yourselves for not managing an easily exploitable vector…
Major ad networks already vet every creative. The problem is javascript which can change at anytime. Banning javascript in creatives is not a technical problem, it's a business and politics problem. Same with just about every other issue in adtech.
I'm not sure who you think I am or why you're accusing me but none of this is down to a single person.
Re: Why is Stack Overflow trying to start audio?
#414Earlier quoted context omitted.
I'm curious how you're buying these packages? Is this traded directly with the site instead of a DSP? Also it seems like you're in the UK, is that right? Aren't the privacy laws having a major effect on the programmatic market there? I covered it in other comments but yes, SO could start their own self-serve ads like Reddit (since they both use adzerk). The problem with that ends up being lower quality ads and the in…
In your opinion, what are the main factors or thresholds (impression volume, RPM, etc) where a self-serve solution starts to make sense for a publisher? Ie. what framework would you use to determine viability? Separately, in your opinion, what sort of stack should a publisher consider if they want to be privacy-friendly? Obviously if certain values are left out of the bid request, fill RPMs will suffer, but that may…
It comes down to inventory (volume and quality) and supply path (how easy is it to buy). There's a trade off there as buyers will put in more work if it's highend buys (like NYT homepage takeovers) but a normal site probably need around 10M clean (no bots, not paid traffic) impressions per/month to make it worthwhile at this point, so that there's enough fill to offset separate discussions for your supply.
If you have that volume, then the first step is to create private marketplace deals (with deal ids) and negotiate with all the big agencies and trading desks. It's mostly about getting the right intros and meetings but is good outcomes for both sides and is easy to maintain.
Privacy-friendly is a whole different game though and the industry is not ready. Everyone is still focused on cookies even though we're rapidly getting to 50% of impressions not having them at all (or having no persistent ones). One option is running your own adserver (several that you can buy on the market) to control the endpoints (reduce adblocking and cookie loss) but that doesn't really affect the bid requests and creatives as you say. It's really just fixing the final layer and it's also a lot of work for most pub dev teams. Hard for anyone but big sites that can dedicate enough resources to a self-serve system and back it up with a sales team.
The long-term solution is working with and upgrading RTB to handle privacy compliance. This is a new project that my team has started called Privolta [1] which is a privacy-first ad server and SSP that removes all PII and identifying marks in a bid request while still allowing buyers to maintain frequency caps and aggregated targeting. The biggest challenges are in working with DSPs to clear a supply path and also monitoring and modifying creatives safely so no tracking data is collected while the ad is rendered. Happy to discuss more if you're interested, let me know.
Re: Why is Stack Overflow trying to start audio?
#415Earlier quoted context omitted.
Yet adverts on porn sites do operate as per our wish list: * adverts are vetted by a human * adverts are not allowed to inject JavaScript. There have been a few interesting blog posts from businesses outside of the adult entertainment industry where they discuss just how work is involved in getting an advert approved on adult sites. It’s a sad state of affairs when an adblocker is less required on porn sites than it…
All major ad networks audit every single creative. The problem is javascript can change at anytime, and the publisher is the most exposed and also the most removed to be able to discover and mitigate. There have been some movements to whitelist the JS providers but volume is incentivized so most networks look the other way for now. Adult ads are definitely not better and are served by even looser networks that allow…
Like everything, it depends on the sites in question. Disreputable adult sites aren’t going to be any better nor worse than disreputable sites of any other content. However adult sites run as a reputable business - of which there are many - most certainly do follow the points I described earlier.
What you’re effectively doing is looking at Source Forge and then arguing that Github, Gitlab and Bitbucket are all probably just as bad.
Re: Why is Stack Overflow trying to start audio?
#416Earlier quoted context omitted.
I don't understand your point. If an ad doesn't display, then the content owner doesn't get any money for it.
If it was always possible to detect whether an ad was seen, wouldn't it always be possible to block ad-blockers?
Many sites do.
It's clearly always possible to detect whether an ad was seen. Often, the content owners do not bother putting such measures in place, but the advertisers definitely do. (It's even easier from their perspective to check if the ad has been served or not, as many ad blockers prevent the ad from even downloading by sending all requests to that domain into a black hole and so the ad is never even requested from the server.)