I wonder how Intel will deal with this.
If I were Intel, I'd offer free replacements for at-par performance, and potentially tiny cash payment for upgraded performance. Assuming the marginal cost to produce chips, especially older/slower ones, is very low, the only real cost to them is losing out on potential upgrade sales which would have happened organically, for a while.
However, doing this keeps Qualcomm/ARM and AMD from making massive inroads into the market. As well, it would be a great way for Intel to accelerate adoption of their newer technologies, causing even greater lock-in (you could assume a much higher percentage of users will have a feature)
This all works great for socketed CPUs (still common for servers/cloud). For embedded, where CPU is more likely non-replaceable even if socketed) CPU peak performance probably doesn't matter as much -- maybe do a discount coupon? Or work with equipment vendors to subsidize upgrades.
Laptops and non-technical end users (who couldn't swap their own CPU) probably don't care as much but also don't have the ability to upgrade. A rebate/upgrade program would work, or a substantial cash payment. Doing it as e.g. $50 cash or $250 toward your next Intel-CPU laptop would be interesting.
Intel is rich, the market leader, incumbent across multiple segments, etc., so they really should go overboard on their response.